How it Works – Page 94

MeitY issues orders to block 22 betting apps including Mahadev Book Online

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The actions follows the extensive investigations and raids conducted by the Enforcement Directorate (ED) against illegal betting app syndicate and subsequent raids on Mahadev Book in Chhattisgarh.

BYJU’S announces select FY22 financials; continues to bleed at an operating loss of ₹2,253 crore

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

BYJU’S has not published its net loss and only given its EBITDA losses, in the statement released. The edtech said it plans to release the consolidated numbers with the Ministry of Corporate Affairs in the next three weeks.

Marvel star Scarlett Johansson takes legal action against AI app

The ad posted on X, uses behind the scenes footage of the actress from the sets of her 2021 Marvel film ‘Black Widow’. Image Source: YouTube.com/The Skinny Confidential

Lisa AI, an AI-powered image-generator app, used Johansson’s voice and likeness to promote its services without her permission.

Apple could move 20 percent -25 percent of its iPhone production to India by 2024

This reduction can be attributed to the expansion of production in India and the remarkable growth in iPhone order allocation for Luxshare, coupled with advancements in production line automation. (Image source: Moneycontrol)

In 2023, India accounts for 12-14% of the total global iPhone shipments, out of which Foxconn, a long time iPhone assembler, holds about 80% of the market share.

BJP is highest spender on political ads on platforms like Meta and Google

Creating engaging and informative content has become increasingly important for political parties to reach their target audience.

With an eye on young voters, politicos splurge crores in social media spends in poll bound states.

Marketing Mocktail: Paisa Vasool- the concept of value explained

When a consumer buys and uses a brand, she/he must make a notional profit. (Representative Image: Jason Leung via Unsplash)

Value is the difference between what the customer gets (benefit) and what the customer pays (cost).

Netflix’s new ad-supported plan clocks 15 million active users

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix’s advertising president Amy Reinhard took to a blog to announce this and some other key upcoming offerings.

Dabur India ltd Q2 revenue up 7.3 percent; operating profit Up 10 percent

Dabur’s digestive business, riding on steady performance of its flagship brand Hajmola, grew by 18.1 percent, while the Home Care business reported a 15.1 percent growth. (Representative Image: Tech Daily via Unsplash)

Dabur’s International business continued its strong growth momentum with a 23.6 percent jump in Constant Currency terms in the second quarter. During the quarter, the MENA business grew by 18.4 percent; Egypt by 35 percent and the Turkey business by 78 percent.

Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

The creator economy has also transitioned from primarily being ad-driven to diversifying into other monetisation channels like microtransactions and subscriptions. (Representative Image: TheRegisti via Unsplash)

Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.

Creator Economy Summit: Financial content is good for market; it should be regulated but not banned, say experts

For success in the field of content creation, Hegde said that influencers or content creators need to go deep into their understanding of the fintech product they want to talk about, make the right connects and work really hard. (Image source: Sharan Hegde via X)

The regulation of financial advice from influencers has been a hot topic of discussion over the last few months with many influencers coming under the scanner for promising assured returns.