How it Works – Page 95

Creator Economy Summit: India a critical market for YouTube, will continue to influence strategy, says Ishan John Chatterjee

Ishan John Chatterjee is also betting on the latest AI advances to make it easier for creators to make content and maintain its position as a preferred platform for them.

While mobile devices continue to dominate usage on YouTube, Chatterjee said living room screens have been the fastest growing surface in India for the last five years.

‘Instagram is a showroom, YouTube is a classroom’: What powers influence among Gen Z

According to a study conducted by Yuvaa, 50 percent of Gen Z consumers are not actually influenced by influencers or celebrity endorsers to make a purchase decision. In fact, they rely on their friends for advice on products and services.

Catch the key highlights from the session on who powers influence for GenZ, at the Moneycontrol Creator Economy Summit.

16.2 million workers in India need to be upskilled and reskilled in AI and automation: ServiceNow

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The research by ServiceNow analyses the current status quo of India’s workforce, impact of AI and automation across industries and roadmap to how stakeholders can equip the workforce with the relevant digital skills to bridge the demand-supply gap.

Electric two-wheelers lead EV sales in India, passenger vehicles to grow 6-9% in FY24: ICRA

The commercial vehicle industry, on the other hand, saw robust growth in FY23, with a modest 2-4% YoY growth expected in FY24. However, the two-wheeler industry continues to struggle, with volumes still below pre-COVID peak levels. (Representative Image: Michael Fousert via Unsplash)

ICRA has forecast a CAGR of 6-9% across the automotive segments over the medium to long term. As the electrification transition continues, OEMs are expected to invest significantly in the development of EV platforms and hiking manufacturing capacities.

Suniel Shetty says son-in-law KL Rahul is not his favourite cricketer

The veteran actor has invested in several startups, including jewellery brand MetaMan, NFT marketplace Colexion, health-tech startup Vieroots, wellness nutrition brand BodyFirst and fitness brand Aquatein, among others.

Then who is entrepreneur, business man and influencer Suniel Shetty’s favourite cricketer?

IBLA Jury Meet: The best is yet to come for India, according to Hindustan Unilever CEO Rohit Jawa

According to Jawa, India cannot focus on a few quarters of inflation, deflation, because that's really a small sliver in the larger arc of the country's trajectory. "We are very, very as Hindustan Unilever, very optimistic, we have been here 90 years, and we have seen this our business and our country, go from strength to strength, and I think the best is yet to come." (Image source: CNBC-TV18)

Manny Maceda, CEO, Bain & Company, Chair, India Business Leaders Award (IBLA) Jury. Maceda was speaking at the IBLA Jury meeting alongside other IBLA Jury members such as Standard Chartered Bank’s Zarin Daruwala, Mahindra Group’s Anish Shah, Federal Bank’s Shyam Srinivasan, HUL’s Rohit Jawa etc.

Creator Economy Summit: Finfluencers self-policing as a community will be ideal, says SEBI official

Ananth Narayan of SEBI said that finfluencers need to communicate and help the market regulator form better regulations. (Representative Image: Towfiqu barbhuiya via Unsplash)

SEBI whole-time member Ananth Narayan asked the finfluencers to help identify the snake oil sellers and help make regulations better.

Nazara unveils new game publishing division

For the first half of FY24, Nazara reported a 42 percent year-on-year (YoY) increase in profit after tax to Rs 45 crore as against Rs 31.7 crore profit in H1FY23. Revenue from operations grew by 13 percent to Rs 551.7 crore as against Rs 486.9 crore in H1FY23. (Representative Image via Unsplash)

Nazara will invest a minimum of Rs 1 Crore per game and aims to launch up to 20 games over the next 18 months.

SAT’s decision clears path for smooth Zee-Sony merger, easing legal hurdles

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

The tribunal’s decision to set aside Sebi’s order has come as a significant relief to Zee Entertainment, alleviating the company from the legal uncertainties that clouded its merger plans with Sony Pictures India.

71 percent of daily Snapchatters between 16 to 64 years do not use X (Twitter) regularly

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

The brand commissioned this survey on a global scale, covering 27 markets, and collected insights from 20,000 daily Snapchatters across different countries throughout the first half of 2023.