How it Works – Page 96

TRAI grants second extension for comments on National Broadcasting Policy Pre-Consultation Paper

The framework provides for using cross-sector cooperation in carrying out RS testing with the help of other ministries and agencies.(Image source: News18)

A National Broadcasting Policy is seen as a critical step to guide the development and growth of the broadcasting sector, especially in the context of new and emerging technologies.

TRAI extends deadline for comments on 5G digital transformation consultation

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

TRAI has decided to extend the deadline for the submission of written comments until November 27, 2023.

MAdtech Point: Metrics in advertising technology must evolve to be more holistic

Privacy regulations are now kicking in and consumer information needs to have consent for advertising, making retail media the most compliant and qualified channel for advertising. Even before we start planning based on engagement, the industry is rapidly moving towards commerce now.(Representative image: rupixen.com via Unsplash)

The metric that really matters for advertising is holistic channel planning, where we measure readership, viewership, engagement and transaction, all on a common estimated universe.

Nikhil Kamath invests in Sharan Hegde’s The 1% Club

The 1% Club is a members-only platform founded by Sharan Hegde and Raghav Gupta. (From left to right: Sharan Hegde, Nikhil Kamath, Abhijeet Pai and Raghav Gupta)

The investment will help strategically position Hegde’s startup at the forefront of fintech innovation and influencer-driven businesses.

Power at play: The economics of gaming platform advertising

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

The combination of mobile-based gaming and in-game advertising presents a powerful way for brands to effectively reach their target audiences.

Marketing Mocktail: Brand as Gestalt – total impression of a brand explained

A consumer constructs a brand like a bird constructs a nest-from small scarps collected here and there. (Representative Image: Justin Morgan via Unsplash)

The underlying philosophy of Gestalt is that when people perceive an entity, ‘the whole is more than the sum of its parts’. This also applies to how people perceive a brand.

Gender disparities widened in the film and streaming industry in 2022: Ormax Media

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

As per the report, across streaming and theatrical, incremental increases of no more than 3 percent were seen in editing, cinematography, and directing.

Explained: The rise of finfluencers and how guidelines for them evolved

In August, the Advertising Standards Council of India revised its guidelines for finfluencers and health and nutrition influencers. The guidelines for finfluencers stated that influencers could offer investment-related advice only after getting registered with SEBI and they must display their registration numbers alongside their name and qualifications. (Representative Image: Towfiqu barbhuiya via Unsplash)

Storyboard18 decodes the rise of finfluencers and SEBI’s norms to regulate them.

Meta Earnings: Revenue uncertainty for 2024 overshadows strong results; stock drops over 4%

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

Meta CFO Susan Li told investors on a call that the revenue outlook for 2024 is “uncertain.”

‘Finfluencer’ openly flouts norms, implies over 11,000% in a year

Mohammed Nasir or Md Nasir, who has a following of 69,400 on Twitter and of 3.65 lakh on YouTube, has been advertising an algo that is “expected” to deliver weekly profits of around 10 percent. (Representative Image: Micael Navarro via Unsplash)

Md Nasir, with a following of over 4 lakh across various platforms, even advertises his WhatsApp channel where he offers trading calls.