How it Works – Page 99

HDFC Bank’s Vigil Aunty in the face of storm

This backlash highlights the challenges brands face in navigating cultural sensitivities and symbols in their campaigns. (Still from the commercial)

The recently rolled out campaign featuring ‘Vigil Aunty’ led to backlash over her bindi resembling a stop sign.

Amul’s ‘Be more Milk’ campaign reaches New York’s Times Square

Amul is not the only brand to have featured on the Times Square billboard. Storyboard 18 earlier reported that brands like Classplus - an edtech startup, homegrown short video app Chingari, content marketplace Pepper Content and life insurance company ICICI Prudential have advertised on the Times Square billboard. (Still from the video)

Amul’s 15 second campaign will run on a billboard at Nasdaq MarketSite 20 times every hour.

77 percent are familiar with conversational AI: Accenture

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

As per Accenture’s 17th annual Life Trends report, 42 percent of consumers would be comfortable using conversational AI like ChatGPT for product recommendations, completing tasks at work (44 percent) and wellness and healthcare advice (33 percent).

Rolls-Royce to layoff 2,500 in CEO’s ‘fit for the future’ plan

At the beginning of the COVID-19 pandemic, Rolls Royce was among the corporations that let go of a large number of employees. Currently, the company employs about 42,000. About half of them are in Britain, 11,000 in Germany and 5,500 in the United States. (Representative Image: Joe Darams via Unsplash)

CEO Tufan Erginbilgic, a former British Petroleum top executive, had said that Rolls Royce was a “burning platform”.

X to charge $1 a year for posting content. ‘Death of Twitter,’ say users

New users who would not wish to subscribe will only be able to view and read posts, watch videos and follow accounts. (Representative Image: Rubaitul Azad via Unsplash)

X (formerly Twitter) will start charging new users in New Zealand and the Philippines a subscription fee of $1 for posting tweets or interacting with other posts.

IndiGo hopes to fly high in festive season after international route expansion

IndiGo has codeshare partnerships with eight airlines. The partnerships are with Qantas, Air France, KLM, American Airlines, Qatar Airways, and Virgin Atlantic. (Image source: Moneycontrol)

IndiGo, the largest airline in terms of market share and fleet size in India, has added over 20 international routes in the past six months.

Global smartphone sales decline for the ninth consecutive quarter: Report

According to Counterpoint Research, there has been a decrease in smartphone sales during the initial months of the year, and a persistent sluggish pattern is anticipated in the upcoming months. (Representative Image: Rodion Kutsaiev via Unsplash)

Xiaomi, OPPO, and vivo rounded off the top five smartphone manufacturers, all of which experienced YoY declines. In Q3, these companies strategically focused on consolidating their presence in key markets such as China and India while slowing down expansionary efforts in overseas markets.

Disney’s India hairy tale: A dive into exit speculations, negotiations, prospective buyers

It all started in July 2023 when the news of Disney actively considering strategic alternatives for its India business started doing the rounds. (Representative Image via Unsplash)

As chatter around Disney Star heightens, take a look at who is in fray for Disney’s assets in India.

Voice-based communication, a high engagement medium in low internet areas of UP and Bihar: Kantar and GroupM

The report highlights that the usage of mobile surpasses that of television, especially in regions with limited media access. (Representative Image: Vojtech Bruzek via Unsplash)

As per ‘Communicating with many Bharats’ report released by Kantar and GroupM, voice based search is more prominent. amongst older age groups and males. This is because, it offers high engagement across these two states.