Category: How it Works

Metaverse and regulators: TRAI raises big concerns around metaverse

Across the world, authorities are pushing for more regulation of emerging technologies like metaverse, AI, etc. (Representative Image: Minh Pham via Unsplash)

TRAI bats for appropriate regulation to safeguard future generations so they do not “inherit a digital world polluted by predators, hate speech and mistrust.”

53 percent CMOs in India state that sustainability is an essential component of their brand: GfK

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The latest global GfK report shows that 34 per cent of marketing leaders in India see sustainability as integral to their business operations, though it may not be as central to their marketing efforts.

Google for India: Five things announced by the tech giant for India 2023

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

The ninth annual Google for India event was held in New Delhi. Storyboard18 has listed down the five highlights or the actions the tech giant will be initiating.

Finfluencers have played a pivotal role in democratising financial markets and finance: Harsh Goela

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

The content creator and founder of the Goela School of Finance, a finance and investment advising startup, notes a significant surge in demat accounts over the last 2-3 years, signalling heightened retail participation in financial markets. In this context, SEBI’s guidelines prove invaluable.

Ad fraud: How AI can help detect ad fraud

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

Ad fraud includes click fraud, impression fraud, and conversion fraud. It syphons off ad budgets, tarnishing the reputation of legitimate businesses. But AI’s strengths in anomaly detection, predictive modelling, NLP, and image & video analysis offer promising solutions.

Marketing Mocktail: Narrow or broad – brand portfolio extension themes explained

The question is, do brands extend their portfolio randomly, or is there a thought process behind it? What is the basis of extending a brand? Is there an underlying theme? (Representative Image: Grant Durr via Unsplash)

There are five types of brands based on the theme that they use to extend themselves, straddling a scope from narrow and focused to broad and diverse.

Netflix gains nearly 9 million subscribers; increases subscription price

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

In the United States, Netflix has increased the price of its premium ad-free plan by $3 per month to $22.99, while the cost for premium rose by 2 pounds to 17.99 pounds in Britain and by 2 euros to 19.99 euros in France

ASCI’s Manisha Kapoor calls out Linkedfluencers

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.

National Skill Development Corporation partners with Coca-Cola India to launch Super Power Retailer Program

The Super Power Retailer Program will offer industry-specific skills such as customer management, inventory and stock management, financial management etc. that are tailored to the professional needs of retailers.

The initiative focuses on providing training to small and micro retailers, equipping them with the knowledge and skills needed to better understand consumer behaviours and their preferences.