Category: Quantum Brief

The Health Factory rolls out a new campaign starring food connoisseur Kunal Vijaykar

Kunal Vijaykar, renowned for his popular YouTube channel "Khane Main Kya Hai," is paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai. (Stills from the campaign)

The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

Walmart to acquire Vizio for $2.3 billion

The combination would be expected to further accelerate Walmart’s media business in the U.S., Walmart Connect, bringing together VIZIO's advertising solutions business with Walmart’s reach and capabilities. These benefits would be further strengthened by the growth of connected TV platforms and Walmart’s industry-leading TV panel sales. (Image source: Unsplash)

The acquisition of VIZIO and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences.

Sociowash secures the digital mandate of Tide Arabia

The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of voice of the brand by executing campaigns that will increase engagement and brand recall.

The agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

How YouTube is helping regional content creators to bridge linguistic barriers

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

On the occasion of International Mother Language Day, regional content creators from various parts of the country share how they have been connecting with audiences in their mother tongue through YouTube.

International Mother Language Day: YouTuber Poulami Nag on how Bengali shaped her identity

Poulami Nag says that over the time, YouTube has opened up possibilities for creators to earn money through different avenues, for example, YouTube Shorts, channel membership and 'Thanks' option.

Poulami Nag who goes by the moniker Hothat Jodi Uthlo Kotha on YouTube talks to Storyboard18 about her journey as a regional language content creator and more.