Category: Quantum Brief

What is the price for responsible use of consumer data?

Responsible use of consumer data is an agenda that should not be limited to advertising or marketing. This should be a board room initiative, directly led by the CEO to ensure that, as brands and publishers, they control the destiny of their business by directly holding the relationship with their consumers. (Image source: Unsplash)

Recent programmatic transparency study from ANA threw some light on this. Close to 23$ went towards automation and 6$ went towards related data, presumably additional to the existing cost of advertising. So net net, give or take, cost of digital advertising is around 40$ for every 100$ spent, writes Gowthaman Ragothaman.

Ayodhya welcomes KFC with caveat: No chicken, just finger-lickin’ vegetarian goodness

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

KFC has currently set up on the Ayodhya-Lucknow highway because of the restrictions. Vishal Singh, government official in Ayodhya said that KFC too will be provided a space in Ayodhya if it decides to sell only vegetarian items.

SoftBank India portfolio valued at nearly $14 billion; Flipkart among top 15 most valued portfolio companies

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

SoftBank also made full exits from Policybazaar and Zomato. It also exited PhonePe which was part of a dividend payout from the Flipkart investment.

Modi family inheritance dispute: Samir Modi wishes to keep ownership of flagship company Godfrey Philips

According to sources, the trust deed proposed that KK Modi's wife and three children share the inheritance equally.(Image sourced via Forbes India)

Bina Modi, the current CEO of Godfrey Phillips, is at the center of the dispute, with Samir alleging that she has taken control of the company in violation of the trust deed’s provisions.

Aviation passenger traffic recovered to 96 percent during 2022-23

Before 2014, there were 74 scheduled operational airports in country and as on date there are 149 operational airports in the country. (Representative image by Artturi Jalli via Unsplash)

In the last twelve months, two greenfield airports namely, Rajkot in Gujarat and Shivamogga in Karnataka have been operationalised. In addition, new terminals buildings at Trichy, Ayodhya, Surat, Chennai, Tezu, Kanpur and Port Blair airports have been developed.

200 percent increase in smart home devices connected to Alexa in India in the last three years

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

With a rise in connected devices in last three years, there is also a 100% increase in requests to Alexa for controlling compatible smart home appliances such as smart lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air purifiers.

TV’s share in ad spend to decline to 28 percent by end of 2024: Reports

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

Overall, the Indian advertising industry grew 8.6 percent in 2023 and is eyeing to touch Rs 1,01,591 crore 2024.