Category: Quantum Brief

Digital media ad spends touch Rs 40,685 crore in 2023, surpasses TV adex: Reports

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Digital media is projected to grow at a compounded rate of 23.49 percent by 2025, reaching a spending share of 55 percent.

IKEA launches ‘Organising Is Awesome’ campaign

Playing on the element of personification, the campaigns breathe life into household items, turning them into relatable characters that talk to each other.

Each film takes a humorous and playful spin on colloquial conversation, addressing the clutter challenges in three distinct scenarios and showcasing the wardrobe, shoe cabinet, and kitchen cabinet.

Anupam Mittal slams Indigo for “inhumane” treatment of passengers

On March 1, Google warned it may remove the apps of 10 companies in India for not paying a service fee for the use of its Play Store platform in India. (Image sourced via Moneycontrol)

Shaadi.com CEO and Shark Tank India judge Anupam Mittal slammed Indigo airlines for inhumane treatment of passengers.

WPP invests in new German agency OH-SO Digital

The partnership with OH-SO Digital will further strengthen WPP’s digital offer in Germany, complementing existing capabilities that help clients drive growth as the needs of consumers continue to evolve.

The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

It is time for Open Network Audience Marketplace in India

At the recent Storyboard18 DNPA Conclave and Awards 2024, Rajeev Chandrasekhar, Minister of State for Electronics, and Information Technology in the Government of India, said, "“We are certainly not of the opinion that our internet with 120 crore Indians that are going to be consuming it by 2025 should be catered to by the big islands on the internet be on e-commerce or search or social media or ad tech. That is the basic principle that guides our approach to this issue as a government."

ONAM (Open Network Audience Marketplace) can be built as a decentralized audience marketplace where brands and publishers can share their respective customer details, find the match, target, re-target, and conduct advertising campaigns, writes Gowthaman Ragothaman.

Hyundai India driving towards an IPO?

It was further stated that Hyundai, which enjoys a 15 percent market share, is seeking money that may value its company at as much as $30 billion. (Image source: Unsplash)

On February 6, it was reported that South Korean carmaker Hyundai had plans to list Hyundai Motor India in order to raise $3 billion. But, Hyundai Motor Company highlighted that it is yet to take a decision on this front.

There is a difference between courage and foolhardiness, says ASCI Chief on Poonam Pandey controversy

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

Manisha Kapoor, CEO and Secretary-General, Advertising Standards Council of India (ASCI), said, “I would like to believe that ethics, truthfulness and courage are cultural values that rest even within new age digital firms. Even while agencies push boundaries, because that is what creativity is about, there is a need for a moral compass that drives decision making and creative strategy.”

From delivery boy to CEO: Sanjeev Bikhchandani “salutes” CRED’s Kunal Shah

Shah's journey to financial independence began at the age of 16 when he worked odd jobs such as pirating CDs and running a cybercafé from home. Despite his success, he chooses to get paid Rs 15,000 per month as CRED's CEO. (Images sourced via Forbes India)

Founder and CEO of CRED, Kunal Shah’s journey from working odd jobs as a delivery agent to leading a fintech giant, spotlighted by Info Edge founder Sanjeev Bikhchandani.