Category: Quantum Brief

Deceptive advertising gimmicks by celebrities and brands

Advertising tactics similar to this incident have been implemented by various Bollywood stars and big brands, often causing consumer backlash and disillusionment. (Representational Image via Unsplash)

Deceptive advertising tactics are used by celebrities and brands to create viral buzz, here are some of the stunts used to increase audience engagement.

Disney, Fox and Warner Bros Discovery unite to launch new sports streaming service

The new entity will be jointly owned by the three media companies, which will have equal board representation and agree to license their sports content on a non-exclusive basis. An independent management team will operate the new entity. (Image source: Unsplash)

The three major media companies are creating a joint sports streaming platform, combining 14 linear networks in the US.

Poonam Pandey is not going to be brand ambassador of Govt’s cervical cancer awareness campaign

Due to the controversies associated with her, fans were sceptical about the news of her demise. Some started doubting the validity of the announcement, while others were holding onto hope that her account might have been compromised. (Image source: News18 Hindi)

There has been news floating that Poonam Pandey may become the face of the government’s cervical cancer awareness campaign.

Jio-bp launches “You-Deserve-More” campaign

Offering “More” to India, the You-Deserve-More (YDM) campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology. (Image via Moneycontrol)

The YDM campaign touches upon diesel delivering up to 4.3 percent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network.

Haier recognized as the No.1 Global Major Appliances Brand by Euromonitor International

Aligned with global expansion and in response to the rising demand for smart home solutions in the Indian market, Haier India has upheld its commitment to manufacturing innovative products. (Image via Moneycontrol)

brand has achieved this milestone with the help of its remarkable sales of refrigerators, washing machines, freezers, and electric wine coolers.

Exclusive: Wipro Consumer calls for a creative pitch for flagship brand Santoor

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company.

Wipro calls for a creative pitch for Santoor, the country’s second-largest selling soap brand with sales of over Rs 2,650 crore.

Urban Company launches Project Nidar to support service partners facing domestic violence, abuse

hese videos will touch upon topics ranging from ‘What is domestic violence & abuse’ and ‘Types of violence’ to ‘How to report’ and deep dive into the support provided by Urban Company. They will be accessible to all service partners on the Urban Company Partner App. (Image via Unsplash)

Under Project Nidar, Urban Company has partnered with the Invisible Scars Foundation, an NGO supporting survivors of gender-based violence

Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

At the Storyboard18 DNPA Conclave and Awards 2024, Rajeev Chandrasekhar, Minister of State for Electronics and Information Technology in the Government of India, assured that the government aims to address the revenue share issue and rectify it on priority.

A robust and dynamic media ecosystem is essential for realizing the vision of Viksit Bharat by 2047: MIB’s Anurag Thakur

"Under the visionary leadership of PM Shri Narendra Modi ji, technology has become a tool for citizen empowerment and access to public services," Thakur said.

Anurag Thakur, Minister for Information and Broadcasting, Government of India took to X to share his overall thoughts on the event and this digital era.