Brain Matters: The Brain, Balbir Pasha and Poonam Pandey

Due to the controversies associated with her, fans were sceptical about the news of her demise. Some started doubting the validity of the announcement, while others were holding onto hope that her account might have been compromised. (Image source: News18 Hindi)

In a world full of overwhelming amounts of information, standing out is harder than ever. Which tactic to choose to ensure our communication stands out should be a function of the simple question: to what end?

Snapchat celebrates real connection with new campaign Less/More

Colleen DeCourcy, Chief Creative Officer, Snap Inc shares the vision for Snap Inc.’s 'Less/More' campaign.

In an exclusive interaction with Storyboard18, Colleen DeCourcy, Chief Creative Officer, Snap Inc shares how Snapchat’s distinctive and deliberate design choices — disappearing messages, privacy settings and no social validation metrics – have been pivotal in setting Snapchat apart.

Schbang, agency behind Poonam-Pandey fake death stunt, dropped by pharma client MSD

A day after the Pandey announced her fake demise, Schbang released a statement on Instagram stating that it was the orchestrator behind the fake-death stunt Pandey. (Image sourced via Firstpost)

MSD, the Indian affiliate of US pharma company Merck, has cut ties with Schbang the agency responsible for the Poonam-Pandey fake death stunt to raise awareness for cervical cancer. The silent pharma marketing stunt backfired and caused public outrage.

Storyboard18 DNPA Conclave and Awards 2024: Winners list

DNPA Awards 2024 acknowledged the cutting-edge digital initiatives that have significantly contributed to India's progress, propelling its digital success story. Storyboard18 is the Knowledge Partner for the DNPA Conclave & Awards 2024.

Mission Karma Yogi, Poshan TrackerApp, Pradhan Mantri Jan Dhan Yojana, Umang, Single Window Interface for Facilitating Trade and DigiLocker emerge winners.

NFT’s in the next five years will be the next big thing to monetise content

If you can build a relationship with the user, a number of revenue options automatically become available. (Representative image by Bjorn Pierre via Unsplash)

One of the hot topics at the Storyboard18 DNPA Conclave and Awards is data usage, data collection, third party data, revenue streams in the media landscape. Find out what industry experts have to say about it.

I am here for my country and I will do everything I can for my country: MIB’s Anurag Thakur

"Under the visionary leadership of PM Shri Narendra Modi ji, technology has become a tool for citizen empowerment and access to public services," Thakur said.

Anurag Thakur, Minister, Information and Broadcasting, Government of India, spoke about how digital innovation will transform India’s media landscape at Storyboard18 DNPA Conclave and Awards.

Law needs to be written in a way that it doesn’t need change at all: Meity Secy S. Krishnan

“India is currently in good spot in terms of studying the global regulations of AI as nothing can be fully incorporated for the next 5 to 6 months as we’re entering the election period,” Krishnan said.

S Krishnan, secretary, Meity, government of India spoke about the advent of AI and how it will affect content creation, and the Digital India Act.

The more united you are the better the journalism: Florian Nehm at DNPA Conclave and Awards

Florian Nehm, senior advisor, Axel Springer SE, Public Affairs along with Anil Malhotra, head, public and regulatory affairs, Zee Entertainment Enterprises Limited and president, DNPA.

Florian Nehm, senior advisor, Axel Springer SE, Public Affairs along with Anil Malhotra, head, public and regulatory affairs, Zee Entertainment Enterprises Limited and president, DNPA spoke about the disparity in bargaining power in the media landscape at the DNPA Conclave and Awards.