In a world full of overwhelming amounts of information, standing out is harder than ever. Which tactic to choose to ensure our communication stands out should be a function of the simple question: to what end?
Category: Quantum Brief
Visa onboards Olympic gold medalist Neeraj Chopra as Team Visa athlete
Chopra’s partnership with Visa marks him as the second athlete from India to join Team Visa alongside other global athletes.
Snapchat celebrates real connection with new campaign Less/More
In an exclusive interaction with Storyboard18, Colleen DeCourcy, Chief Creative Officer, Snap Inc shares how Snapchat’s distinctive and deliberate design choices — disappearing messages, privacy settings and no social validation metrics – have been pivotal in setting Snapchat apart.
GroupM China bleeding big clients? Yum Brands, Swatch, and Dyson put business under review
Prominent GroupM clients in China have placed their enduring accounts under review.
Schbang, agency behind Poonam-Pandey fake death stunt, dropped by pharma client MSD
MSD, the Indian affiliate of US pharma company Merck, has cut ties with Schbang the agency responsible for the Poonam-Pandey fake death stunt to raise awareness for cervical cancer. The silent pharma marketing stunt backfired and caused public outrage.
Storyboard18 DNPA Conclave and Awards 2024: Winners list
Mission Karma Yogi, Poshan TrackerApp, Pradhan Mantri Jan Dhan Yojana, Umang, Single Window Interface for Facilitating Trade and DigiLocker emerge winners.
NFT’s in the next five years will be the next big thing to monetise content
One of the hot topics at the Storyboard18 DNPA Conclave and Awards is data usage, data collection, third party data, revenue streams in the media landscape. Find out what industry experts have to say about it.
I am here for my country and I will do everything I can for my country: MIB’s Anurag Thakur
Anurag Thakur, Minister, Information and Broadcasting, Government of India, spoke about how digital innovation will transform India’s media landscape at Storyboard18 DNPA Conclave and Awards.
Law needs to be written in a way that it doesn’t need change at all: Meity Secy S. Krishnan
S Krishnan, secretary, Meity, government of India spoke about the advent of AI and how it will affect content creation, and the Digital India Act.
The more united you are the better the journalism: Florian Nehm at DNPA Conclave and Awards
Florian Nehm, senior advisor, Axel Springer SE, Public Affairs along with Anil Malhotra, head, public and regulatory affairs, Zee Entertainment Enterprises Limited and president, DNPA spoke about the disparity in bargaining power in the media landscape at the DNPA Conclave and Awards.