Category: Quantum Brief

Sony plans to continue pursuing arbitration against Zee

Phantom owns Zee shares worth 1.3 million after investing Rs. 50 crore. (Image source: Moneycontrol)

Sony Group companies had requested SIAC to prevent Zee from seeking legal remedies from the NCLT or Indian or international courts until the arbitration proceedings are completed.

Hyundai’s women buyer percentage surges to 11 percent in 2023, fortified by Deepika Padukone partnership

"Creta is a cornerstone model for Hyundai, contributing to over 20 percent of our sales. In preparation for the January launch, we strategised for a Bollywood-centric approach due to the resurgence of interest in movies. Shah Rukh Khan, our brand ambassador, has been instrumental, unveiling our 2020 model. Seeking a new disrupter for the campaign, we explored collaborations with other celebrities, shortlisting Deepika Padukone," says Virat Khullar, AVP and vertical head, marketing, Hyundai Motor India.

Hyundai recently signed up the actress for its latest campaign, also starring longstanding brand ambassador Shah Rukh Khan.

We keep all our options open: Philippe Schaus, Moët Hennessy CEO, on India, acquisitions

My first reaction to seeing some Indian whiskey brands who are now at a high level and competing with Scottish whisky is a very positive one. This is in the sense that it elevates the consumer's understanding of and interest for the category. Whiskey drinkers are typically drinking in a repertoire, they like to try out different things and to have a national brand or a couple of national brands to choose from, says Philippe Schaus, CEO of Moët Hennessy. (Image source: LVMH official website)

Philippe Schaus, CEO of Moët Hennessy, the Wines and Spirits division of LVMH, speaks to Storyboard18’s Delshad Irani about India, investments and the luxury market.

Creator-led, discovery commerce to dominate ‘shoppertainment’ trends for 2024

Technology is not new to retail and going forward, AI will play a pivotal role in shoppertainment, especially through augmented reality. (Image source: Unsplash)

As consumers look for holistic and engaging experiences, the convergence of shopping and entertainment not only drives loyalty and sales but also sets the stage for the next level of growth in digital shopping and how different platforms are presenting this cohesive experience.

Omnicom acquires post production studio ‘Coffee & TV’

Omnicom grew 2.6 percent in the US, its biggest market, 7.2 percent in Europe, 6 percent in APAC and 4.7 percent in the UK. (Image source: Facebook)

Through this acquisition, the first step would be the studio’s London HQ and roll out Creative Studios in New York, Los Angeles and Austin.

Press Council of India urges newspapers to check the credentials of companies placing job advertisements

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

The Press Council of India ( PCI ) has advised newspapers to verify the credentials of firms placing job advertisements to protect individuals from financial fraud.