Tata Motors unveils ‘Karo Life Control Mein’ campaign

The campaign debuts 15 distinctive films, each dedicated to highlighting unique attributes of the platform. Each film features a narrator, who plays a pivotal part in bringing to life the benefits of Fleet Edge that enhances operational efficiency and creates a user-friendly system for fleet management. 

The campaign illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance.

Snap launches ‘Less Social Media. More Snapchat’ ad campaign; positions itself as an antidote to other social media

This is not the first time the social media company has initiated layoffs. In August 2022, 20 percent of the staff was laid off and its business lines were restructured. (Image source: X)

Snap’s ad aired on February 4 during the Grammys in the US. The campaign will be rolled out across digital, out-of-home and other social media platforms.

Timex partners with Ananya Pandey for its spring campaign ‘ Waste More Time’.

The upcoming campaign edition, releasing during the month of Valentine's, delves into the essence of love, depicting Ananya experiencing moments of joy while sharing affectionate words with her cherished green companions, her plants. (Image sourced from News18)

The brand encourages individuals to celebrate their passion and discover themselves.

Ola introduces Ola Technology Fellowship program

With this, the company aims to nurture the young and bright minds of our nation that will contribute to India’s journey to becoming a global leader. (Image source: CNBC-TV18)

Commencing with AI researchers at IIT Bombay, the fellowship will span across various engineering disciplines.

Saudi Arabia’s tourism pivot: Lionel Messi and a $800 billion plan to transform The Kingdom into a tourism hotspot

In 2023, Messi shared photos from his trip to Diriyah in Saudi Arabia, as part of his contractual obligations tied to his partnership with the country’s tourism authority. (Image source: Moneycontrol)

Saudi Arabia has a bold $800 billion plan to reimagine and reshape Saudi Arabia as a tourism hotspot.

Mark Zuckerberg’s love for combat sports concerns Meta

Zuckerberg has forthrightly expressed his love for combat sports such as MMA and extreme sports such as hydrofoiling.

Meta in its financial report stated that, the CEO’s interest in adventures and fight games is not only a personal risk but also a potential hazard for the investors.