Avon Cycles renews partnership with Punjab Kings

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

Avon Cycles had partnered earlier with the Punjab Kings in 2020 and have renewed their partnership for the cricket league season 2024.

Zee-Sony merger: Zee claims ₹700 crore in merger costs

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Sony had previously slapped a whopping $90 million merger termination fee on Zee after it called off the $10 billion merger on January 22, 2024, after two years of negotiations.

Doritos launches global campaign: ‘For the Bold in Everyone’

Indian brands are world leaders in adopting customer data management (89 percent), and almost all have the data to balance personalisation and privacy (95 percent). (Representative image by Marco Bianchetti via Unsplash)

Doritos launches its global campaign, ‘For the Bold in Everyone,’ encouraging people to embrace their uniqueness and break free from societal norms.