Category: Quantum Brief

Why HT Media ‘shutting down’ Fever FM as a marketing stunt is a bad idea

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

HT Media recently announced that they would be shutting down Fever FM, a radio station under Fever Network. This was a big marketing gimmick. The radio station isn’t actually shutting down. It’s simply preparing for a relaunch and will move to a new digital home.

Where the Object is the Subject

Quarterly revenue clocked by Fox stood at $4.23 billion, compared with estimates of $4.20 billion, according to LSEG data. (Representative Image: Jorge Salvador via Unsplash)

Consumer research behaviors encompass the actions individuals take when seeking information, evaluating products, and making purchasing decisions. These behaviors are influenced by factors like personal preferences, social influences, and marketing stimuli, writes Shubhranshu Singh.

HT Media gimmick: Not shutting down Fever FM

The Fever Network includes Fever FM, Radio One, Radio Nasha, and Punjabi Fever. (Image sourced via HT Media website)

HT Media is not shutting down Fever FM. It was all a gimmick to announce its digital pivot.

HDFC collaborates with Nora Fatehi for their ‘ What the Fraud’ series

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The viral deepfake video of the actress from brand ‘lulumelon’ turned out to be a part of HDFC’s campaign, creating awareness about online frauds.

What Byju’s founder said in a letter to shareholders

The issue will take place at a post-money valuation of $225 million, which is significantly lower than the previous valuation of $22 billion. (Image sourced via Forbes India)

Byju’s founder and CEO Byju Raveendran addresses a letter to shareholders explaining the complexities posed by recent challenges, and how Byju’s, the leading edtech company, remains committed to its mission.

Merger plans to legal disputes: Sony-Zee saga far from over

The Singapore International Arbitration Center is the first Asian arbitration institution to offer this process and has received over 130 applications since 2010 for the appointment of an Emergency Arbitrator. (Image source: Moneycontrol)

The termination of the Zee-Sony merger has set off a chain reaction with an impact on the legal front, apart from the markets and stakeholder confidence.

Netflix emphasises AI threat to streaming and creative industries

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix acknowledges the potential risks associated with the rapid evolution of generative AI technologies in the streaming and creative industry.

Unilever media review: Mindshare sitting pretty, but Publicis, Omnicom, others to pitch for mega FMCG biz

Since 1995, when Fulcrum secured the first AOR (agency of record) and later evolved into Mindshare under the GroupM umbrella, the account has remained firmly entrenched,” said a leading media planner on conditions of anonymity. (Image source: Moneycontrol)

GroupM’s Mindshare, the long-time account holder, gears up for Unilever’s media planning and buying account review. While industry experts anticipate continuity, global players like Omnicom and Publicis are also set to participate.