Category: Quantum Brief

Explained: Mega agency mergers over time and where they are now

The advertising universe is no stranger to mergers and rebranding. Storyboard18 takes a deep dive into the re-formation of ad agencies in India and outside, and their present standing in the world today. (Representative Image: Ashkan Forouzani via Unsplash)

Storyboard18 dives deep into the mergers in the advertising landscape.

Delhi HC rules in favour of Deepika Padukone’s 82E; allows usage of Lotus Splash mark

In an order passed on January 25, the bench of Justice C Hari Shankar highlighted that the only common feature between the plaintiff’s and defendant’s mark was the word ‘Lotus’, stated a media report. (Image source: 82E website)

The HC refused to prohibit the company from using the ‘Lotus Splash’ (face cleanser) mark, and dismissed the interim injunction plea moved by another beauty brand Lotus Herbals.

Delhi HC orders to delete WhatsApp and Telegram channels misusing Sequoia Capital trademark

The High Court directed the Domain Name Registrar (DNR) to suspend the domain names and maintain status quo when it came to ownership of the domain names which were used by people for committing fraud in the name of Sequoia. (Image source: Moneycontrol)

In September 2023, Sequoia Capital was informed that a WhatsApp group named John Analyst Group which was managed by 303 people identified themselves as Sequoia Capital Investors Advisors and Sequoia Capital BTC Trading Team.

Amitabh Bachchan raises concerns over AI face mapping in film industry

Bachchan drew attention to the concerns raised in Hollywood, where artists and writers reportedly went on strike because producers and directors claimed ownership of face mapping and the written content considered their property for unlimited use. (Image sourced via Forbes)

Bollywood actor Amitabh Bachchan expressed concerns about the growing use of artificial intelligence (AI) face mapping in the film industry in a speech at the Symbiosis Film Festival in Pune.

Deepfaking a deepfake: HDFC’s campaign won in traction but lost in trust

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

HDFC Bank recently released a campaign featuring Nora Fatehi. Well, not quite. It was a deepfake video of the actress promoting the brand’s services.

Atomberg Technologies becomes official partner of BCCI

The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World.

The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.

Which is the foods brand that Edelweiss’s Radhika Gupta hopes will be a Rs. 7500 crore business?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Shark Tank India judge Radhika Gupta has invested in the food brand. Find out what impressed her to fund the startup.