Category: Quantum Brief

Prasoon Joshi-led McCann wins Agency of the Year at Effies

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Mondelez India bagged the Effie India Client of the Year, while McCann Worldgroup was named Effie India Agency of the Year.

Why is Orry planning his own “demise”?

In the Storyboard18 interview, Orry didn’t rule out starting his own brand but said it's not an immediate plan.  (Image sourced via Instagram - @orry1)

Social media sensation Orry is planning his own demise in the Orry office “Relevance Room”. What does it all mean?

Davos 2024 | India pushes women empowerment & gender equality through new global alliance to meet G20 commitments

The alliance has garnered support from global corporate houses like Mastercard, Uber, and Microsoft to domestic industry leaders like Tata, TVS, Godrej, and Serum Institute of India. It has also roped in over 10,000 partners from the industry through the Indian industry body Confederation of Indian Industry (CII). (Image source: CNBC-TV18)

A result of the G20 Leaders’ Declaration and India’s abiding commitment to the cause of women-led development, the “Alliance for Global Good – Gender Equity and Equality” will follow-up and build on activities of various G20 engagement groups including Business20 and Women20.

Does the advertising industry need a dose of its own medicine?: GCPL chief Sudhir Sitapati’s full speech

"The fortunes of advertising and advertising agencies are not the same. Over the last 30-40 years, advertising has done extremely well in India," says Sudhir Sitapati. (Image source: Moneycontrol)

Sudhir Sitapati reiterated his views on the reinvention of advertising agencies during his address at the Subhas Ghosal Memorial Lecture, organised by the Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF). Read his speech in full, shared with Storyboard18.

Haldiram’s to buy snack foods company Prataap Snacks

After the news came to light, the shares of Prataap Snacks jumped 13 percent. Prataap Snacks competes with PepsiCo’s Lay’s and other snack brands. (Image source: News18 Hindi)

Prataap Snacks, known for its Yellow Diamond brand of chips competes with PepsiCo’s Lay’s and other snack brands.

Indian government contemplates stricter regulations to combat deepfake threat

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies.

IT Minister Ashwini Vaishnaw said the government needs to move to a policy framework in which the social media platforms, start taking responsibility for what they are publishing.

Sudhir Sitapati on why advertising agencies need to reinvent themselves

Sudhir Sitapati also shared his insights on building brands in today’s India. But adding a word of caution when he said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Godrej Consumer Products Ltd CEO and MD, Sudhir Sitapati said India is not doing as well as it seems to be doing in the context of FMCG volumes.