Quantum Brief – Page 63

Kit Kat asks AI to take a break in its latest campaign

It is revealed that the engine with a break demonstrated 60-70 percent accuracy, while its uninterrupted counterpart demonstrated 30 percent accuracy. (Representative image by Mae Mu via Unsplash)

In a creative move, Kit Kat has asked for artificial intelligence to take a break, drawing inspiration from a Google study that suggests improved AI accuracy when given a break.

Adobe launches film and TV fund to support underrepresented creators; commits $6 million in inaugural year

Initial partners include Easterseals, Gold House, The Latinx House, NAACP, Sundance Institute, and Yuvaa. (Representative image by Jon Tyson via Unsplash)

The initiative aims to address funding disparities and provide resources, community, and support for creators on-screen and behind the camera.

mCaffeine to offer stock options to more than half of its employees: co-founder and ceo Tarun Sharma

Co-founder and ceo Tarun Sharma said over 50 percent of the employees are eligible for the ESOPs. The scheme opens a new growth avenue for employees and the brand alike.

The stock plan will enhance employee engagement and link their efforts to their stake in the company’s prosperity, Sharma said.

HCLTech becomes fastest growing global IT brand

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

HCLTech, as a leading global tech company offers a comprehensive portfolio encompassing digital, engineering, cloud, AI and software capabilities, which empowers clients in navigating end-to-end digital transformation.

LinkedIn Ads: Revenue up by 10.1 percent; valuation at 12.5 billion USD

Even global advertising groups like WPP’s GroupM, Omnicom and Interpublic Group advised the brands they handle to follow suit. (Representative image by Souvik Banerjee via Unsplash)

Meanwhile, since Elon Musk took over X (Twitter) in 2022, several advertisers exited X which brought down the valuation of the platform by 71 percent.

Dunki and Shah Rukh Khan meet Duolingo: English Proficiency Test launches strategic campaign

Capitalizing on the momentum generated by Dunki, DET further collaborated with popular Gen Z influencers, including Dharna Durga, Arun Singh, and Pulkit Kochar. (still from the ad)

Duolingo English Test (DET) capitalizes on the buzz around Rajkumar Hirani’s Film ‘Dunki’ starring Shah Rukh Khan

Third edition of Jaipur Art Week to commence from 24th to 31st January 2024

Exhibition Venues in Jaipur: Albert Hall Museum, Jawahar Kala Kendra (JKK), Hawa Mahal, Amrapali Museum and Golcha Cinema

Hosting a week-long programme of exhibitions, site-specific installations, performances, open studio visits, architecture and food walks, artist-led exhibition tours, workshops with artists and artisans for all ages.

Maserati adds new overseas region to business structure; appoints Hamdy Elshantoury as head of new region

The region head and the regional functions will be based in Italy, at Maserati’s headquarters in Modena, to connect the new Overseas Region leadership team with central management and make the support to markets and decision-making process faster and more effective. (Image 1 sourced via Unsplash)

With this latest addition, Maserati’s new market organization now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created Overseas.

Offline video streaming on the horizon; D2M testing to begin 19 cities

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

Through this, India’s mobile users will be able to stream videos and its likeness without an internet connection or a SIM card.