Category: Quantum Brief

Hyatt rolls out ‘Perfectly Yours 2.0’ campaign, a sequel to 2023’s wedding campaign

This has been achieved by bringing together some of the best homegrown artists from the country to create melodies for a celebration that transcends beyond the big day.

Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions.

Aditya Birla Finance collaborates with cricketer KL Rahul in a new campaign ‘Ab Kahani Badlegi’

The campaign opens with a glimpse of KL Rahul's small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. (Still from the campaign)

The campaign – ‘Ab Kahani Badlegi’ showcases ABFL as a financial powerhouse with products and services ranging from Personal loans, Business loans – Udyog plus (a holistic business solutions platform), SME loans, and loan against property.

TV18’s News business records massive 23% revenue jump in Q3FY24

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The TV news network’s investments in editorial initiatives pay dividends, driving strong operating and financial performance

National Road Safety Week: BluSmart launches #SafeisSmart campaign

The campaign aims to improve awareness surrounding key road safety measures, featuring a series of four videos that are bi-lingual in English and Hindi. These four short videos highlight various behavioural aspects towards safety like wearing seat belts, being alert to avoid unforeseen incidents, maintaining speed limits, and ensure the car's safety features are intact before the ride begins. (Still from the campaign)

‘Be a road safety hero’, the week-long campaign aims to spotlight the unsung heroes of road safety – BluSmart’s driver partners who are behind the safe and reliable experience riders have.

MAdtech Point: Federated identity management in advertising

Identity management comprises of three key components. At a fundamental level it is all about persistent understanding of individuals as they traverse multiple touchpoints—transactional and promotional, digital, and traditional – both “authenticated” and “anonymous”. (Representative Image: Brett Jordan via Unsplash)

Data privacy regulations have significant implications for identity management, including how advertisers and publishers procure, store, process and transmit customer data, writes Gowthaman Ragothaman.

Ram Mandir blessings, pocket-sized: ShareChat launches #AyodhyaKiTicket campaign for live consecration view

Although the city has opened up for out-of-home advertising, certain areas, including those surrounding the temple, remain restricted.

ShareChat, starting from January 15th to January 22nd, is inviting users to experience Ayodhya through a range of in-app activities designed to engage and connect its community nationwide.

WondrLab acquires B2C digital marketing agency WebTalk; appoints Jarek Ziebinski as chairman of its European hub in Poland

With the launch of Wondrlab's European hub, clients gain immediate access to services, products, and platforms across key pillars: Digital Video, Content & Community, Digital Media & Data, and Digital Business Transformation. (Image sourced via LinkedIn)

WebTalk comprises 100 specialists, serves 40+ clients including Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens among others, in Poland, CEE, and central Asia.