Category: Quantum Brief

Xapads collaborates with Disney+ Hotstar

Xapads and Disney+ Hotstar will offer an opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionise the way brands connect with their target audience.

This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s Connected TV offering in India

Swiggy’s quick-commerce arm, instamart, emerges as potential revenue driver ahead of mega IPO

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Swiggy’s Group CEO, Sriharsha Majety said that Instamart’s contribution to overall revenue is increasing and it is the growth driver for the overall group.

Game-Changer: Programmatic advertising takes centre stage for gaming marketers

As per Lumikai’s latest report, the Indian gaming industry touched a $3.1 billion in the fiscal year 2023 and is projected to reach $7.5 billion by the fiscal year 2028.(Representative Image: Alex Haney via Unsplash)

Research suggests that by 2030, gaming-related advertising will be worth $17.6 billion globally. A large part of this will be programmatic ads, said experts.

Coca-Cola and Reliance Retail launch sustainability initiative “Bhool Na Jana, Plastic Bottle Lautana”

The focus is on post-consumer PET collection at Reliance Retail stores in Mumbai through Reverse Vending Machines (RVMs) and collection bins.

This pilot project, aligned with the Government’s Swachh Bharat Mission, has commenced in 36 stores of Reliance Retail including Smart Bazaar and Sahakari Bhandar stores in Mumbai and Delhi.

Rs. 2 lakh in compensation: Mumbai man wins big after travel company drops him off 50km from destination

The index highlights key trends, including the most popular destinations as chosen by riders in 2023, which is a list of popular tourist destinations, off-beat routes, and religious pilgrimages. (Representative image by Kendal Percimoney via Unsplash)

Shekhar Hattangadi was dropped 50km away from his location on the outskirts of Mumbai.

Asian Paints’ new festive campaign captures Tamil Nadu’s rich cultural heritage

The makeover of 22 MTC (Metropolitan Transport Corporation) buses constitutes the transformation of the exteriors and the interiors inspired by the design of the Royale Glitz Festive Pack.

22 MTC buses have been transformed into art showcases with designs inspired by the Asian Paints Royale Glitz special edition festive packs.

Hrithik Roshan joins as brand ambassador for RuPay Prime Volleyball League’s third season

The RuPay Prime Volleyball League powered by A23, co-owned and exclusively marketed by India’s sports marketing firm, Baseline Ventures, will enter its third edition this year featuring nine franchises - Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors, and the latest addition, Delhi Toofans.

RuPay Prime Volleyball League Season 3 powered by A23 is all set to begin from 15th February, 2024 and will be telecast LIVE on Sony Sports Network.

What OpenAI CEO Sam Altman thinks about human purpose in an AI world

During the discussion, Altman explained that AI development initially focused on language models due to the ease of starting with virtual applications. However, he revealed that OpenAI has recently been exploring robotics, expressing excitement about the innovative platforms being built on the physical hardware side. (Image source: GatesNotes)

OpenAI’s Sam Altman shared his take on AI and humanity on Bill Gates’ podcast Unconfuse Me.