Quantum Brief – Page 66

Policybazaar’s new ad campaign aims to “humanise” insurance claims process

In one ad, a Policybazaar executive can be seen running around to complete the claim formalities while on video call with his daughter who’s waiting for him on her birthday. (Stills from the ads)

The campaign is rooted in the idea of raising awareness about the importance of a robust claims process.

Mudra, Ahmedabad, its origin and modern story

Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God's Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.

From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.

Will the $10 billion Zee-Sony merger pass or fail?

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Experts opine the initial agreement that puts Punit Goenka as the leader of the merged entity should be honoured. Sony, however, is not budging.

WhatsApp’s lesser-known features – what are they and how do they work?

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

In recent times, WhatsApp has rolled out a bunch of new features for both Android and IOS. Let’s explore the lesser-known ones.

DNPA Awards 2024: Meet the high-powered Grand Jury

Prabhu asserted that the impact of AI would need to be studied dispassionately, objectively, and specific to the country likely to be affected. According to the International Monetary Fund, almost 40 percent of jobs would be affected worldwide.

The Grand Jury will deliberate and decide the winners of the 2024 DNPA Awards, recognising cutting-edge digital initiatives that have had a profound contribution in India’s progress.

Zomato releases a series of festive ad films for Pongal, Lohri, Sankranti

Still from one of the ads.

The films a depict fun and quirky relationships between families celebrating Pongal, Lohri, Sankranti and Makar Sankranti.

Publicis kicks off 2024 with the One-to-One Wishes, powered by AI

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice. (Still from the video)

Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.

Former Australian advertising exec to become Queen of Denmark

Mary graduated in 1995 and launched her career in Melbourne advertising, starting as a trainee at DDB Needham before becoming an account executive. (image sourced via Forbes)

Danish monarchy undergoes shift as Crown Princess Mary, an erstwhile advertising executive ascends to the throne.

Prasar Bharati implements key revisions in DD Free Dish e-auction methodology

Another area of growth in the radio landscape is the expansion in the number of Community Radio Stations (CRS) in the country (Representative Image: Kabiur Rahman Riyad via Unsplash)

The content declaration process for broadcasters has been refined, with a new emphasis on ensuring 75 percent of the channel’s content aligns with the declared genre and language.