Category: Quantum Brief

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.

Microsoft overtakes Apple; becomes world’s most valuable company

Microsoft shares increased by 1.5 percent, taking the company’s valuation to $2.888 trillion. Apple on the other hand, was 0.3 percent lower with a valuation of $2.887 trillion. (image sourced via Microsoft website and X)

Apple has been facing serious competition from China-based manufacturers Huawei and Sino-U. The iPhone, Apple’s biggest moneymaker is witnessing weaker sales in China due to this.

Kalyan Jewellers rolls out an ad campaign marking the occasion of ‘Uttarayan’

The campaign film captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings. (Still from the ad)

The ad film conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti.

Devyani Food Industries launches ice cream brand Infino; collaborates with Liqvd Asia for marketing initiatives

Liqvd Asia, as the agency partner, played a role in shaping INFINO's brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, public relations, and digital content. (Image source: Amazon)

Infino has been officially introduced in the market through quick commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in modern trade outlets in Bangalore. Consumers in these cities can order the product through Blinkit, Zepto, or Amazon Fresh.

Tata Consumers to acquire Capital Foods, Organic India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

The formal announcement, which is likely to happen next week, will pave the way for the company to access products that have a wider taste profile, enter new markets, and broaden the portfolio with organic items that would appeal to consumers seeking healthier options.

“Overly sexualised” and “offensive”; Calvin Klein’s ad featuring FKA Twigs banned by ASA

Calvin Klein in defence of their advertisement, stated that it was similar to the ads they've released in the UK for many years. (Representational image by Joshua Hoehne via Unsplash)

The Advertising Standards Authority banned the ad after it received complaints stating that it was irresponsible and objectified women.

Privacy Sandbox APIs are not intended to be direct, one-to-one replacements for all third-party cookie: Google

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google addresses objections again Privacy Sandbox in a blogpost. According to Google, internet technologies have and will continue to evolve, but that shouldn’t block progress with the current set of building blocks.

How do startups and Indian family businesses create a win-win?

The revenue of e-commerce companies is expected to triple over the next three years to 504 billion rupees (USD 8.13 billion). (Representative image by Brett Jordan via Unsplash)

Family businesses in India play a significant role in the growth sector, contributing substantially to the country’s economic landscape. Globally, India ranks 3rd in terms of family businesses, with 111 publicly listed family-owned enterprises in 2018 that has market capitalization of USD 839 billion.

If a celebrity’s presence can magnify the brand essence and the story, then that is the best recipe: Saumya Rathor

Starting 2008, Ranbir had been the brand ambassador of Pepsi. Six years later, PepsiCo extended their association with the actor through a campaign on Lay’s.

Saumya Rathor, category lead – potato chips, PepsiCo India, spoke about the genesis of #IseyKehteHainPyaar campaign, consumer trends of 2023, and Lay’s influencer marketing strategy.