Quantum Brief – Page 68

HCLTech to drive AI-related conversations at World Economic Forum 2024

The highlight this year will be the ‘Heroes of Progress’ reception on Jan. 17 to honor WEF Global Shapers who are making significant contributions to the fields of environment, women’s empowerment, art and sustainability. (Representational image by Jezael Mengoza via Unsplash)(Representational image by Jezael Mengoza via Unsplash)

HCLTech will join forces with key stakeholders from across the globe at the 54th Annual Meeting of the World Economic Forum (WEF) in Davos from Jan. 15–19, 2024. The company will contribute to deliberations on this year’s theme of “Rebuilding Trust” and discovering solutions with transparency, consistency and accountability. HCLTech will be represented by its Chairperson… Continue reading HCLTech to drive AI-related conversations at World Economic Forum 2024

Parle-G’s latest ‘G Mane Genius’ TV campaign emphasizes on inculcating values in children

The series of films takes scenarios to demonstrate a child’s compassion. These are situations that a child may easily find themselves. The intuitive need to help others is encompassed in the signature thought, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’. (Stills from the ads)

The innate empathy of young children, devoid of personal benefit was the lynchpin of the campaign.

Grand Jury Ready to Mark New Chapter for the DNPA Conclave & Awards 2024

The DNPA Awards serve as a platform to honour cutting-edge digital initiatives that have had a profound contribution in the country’s and its peoples’ progress.

The prestigious DNPA Conclave & Awards 2024, exploring the profound impacts of digital transformation, set to kick-off on 6th February 2024 in New Delhi.

Zee-Sony Merger deadlock: Sony turns down Punit Goenka’s proposal on leadership issue

The statement clearly said that though SPNI has been engaged in discussions in good faith to extend the End Date but the Discussion Period has expired without an agreement upon an extension of the End Date.(Image source: Moneycontrol)

Amidst talks of the deal falling apart, in a regulatory filing on January 9, Zee Entertainment Enterprises Limited claimed that the merger was on track.

Saudi Arabia designates 2024 as the Year of the Camel in celebration of the national symbol

Blending tradition and modernity, the Year of the Camel events will support and feature the participation of local artists, writers and artisans actively contributing to the preservation and continuity of camel-themed ancestral traditions.

Throughout 2024, a series of events, exhibitions, educational programs and activities organized by the Saudi Ministry of Culture will highlight camel-inspired activities in a multitude of sectors, such as arts, fashion, quality of life, food production, culinary traditions and sustainability practices.

Suta’s Bachpan campaign: Rural young artists inspire fabric creation for brand

Close to 200 children under the age of 15 participated in the initiative. Most children chose to work on themes of dreams and inspirations. (Stills from the campaign)

The brand collaborated with a local school in the village and conducted a drawing competition. The winners of the competition would see their art come to life on Suta’s fabrics i.e. dupattas and sarees.

Elon Musk’s X unveils 2024 plans: AI-powered experiences, peer-to-peer payments, and more

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

AI will power various experiences on X including improving the search feature and advertisements, with the help of Elon Musk’s xAI.

Netflix revenue soars 24 percent to Rs. 2214 crore in FY23

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Los Gatos Production Services India LLP, the entity through which Netflix reports its content investments in India, indicated a gross revenue of Rs. 3191 crore in FY23. 99 percent of this revenue came from the export of services.

Quaker Oats’ new campaign targets health conscious GenZ, says Sravani Babu, PepsiCo India

Speaking about Advani and Malhotra, PepsiCo's Sravani Babu explained that they were the most sought after couple. The company had no inkling that Kiara was the most searched celebrity. This realisation dawned upon them after they brought her on board. (Still from the ad)

Sravani Babu, associate director, and category lead – Quaker, PepsiCo India, touched upon the genesis of the new campaign featuring Kiara Advani and Sidharth Malhotra, the three newly launched variants, and the role of influencer marketing and much more.