Quantum Brief – Page 7

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

Prasar Bharati gets new chairman: Navneet Kumar Sehgal

The appointment was made based on the recommendation of a Selection Committee established under the Act.

Sehgal’s term will commence upon assuming office and last for three years, or until he reaches the age of 70, whichever comes sooner.

Zee shareholders approve appointment of independent directors

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

Uttam Prakash Agarwal, Shishir Babubhai Desai and Venkata Ramana Murthy Pinisetti appointed as independent directors of the Zee Entertainment for the first term of three years .

CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

India, currently leading in crypto adoption, serves as the backdrop for this campaign, echoing the sentiment that skepticism often transforms into acceptance with knowledge and experience.. (Representational Image via Unsplash)(Representational Image via Unsplash)

CoinDCX has introduced its latest initiative, the ‘Know Bitcoin’ educational campaign. This campaign will span various print and online channels, and aims to redefine perceptions surrounding Bitcoin and highlight its emergence as a formidable asset class. CoinDCX’s ‘Know Bitcoin’ campaign fosters a broader understanding and adoption of Bitcoin as a viable investment asset. The campaign… Continue reading CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

MIB notifies Cinematograph (Certification) Rules, 2024 to improve the film certification process

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Indian film industry is one of the biggest and most globalised industries in the world producing more than 3,000 films annually in more than 40 languages.

Jubilant FoodWorks’ emerging market playbook and platformization

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Jubilant FoodWorks Ltd underlying objective is to build a portfolio of brands in promising, high-growth and underpenetrated markets.

Rinku Singh and Yashasvi Jaiswal appointed as brand ambassadors for Games24x7’s My11Circle

Fans can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with a gaming experience where every match offers an opportunity to engage, entertain, and win big.

With an expanded family of cricketing sensations like Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, My11Circle stands ready to captivate cricket fans nationwide.

Electric vehicles hit 15 percent of BMW’s total sales across the world

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

BMW delivered 2,554,183 premium vehicles in the year to the end of December 2023. The company’s range of fully-electric vehicles was a key growth driver.

Volkswagen India calls for a creative pitch? Carmaker’s global media account already under review

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

German auto giant Volkswagen is reviewing its creative account in India. This follows a global media pitch after the automaker called for a review a few months ago.