Category: Quantum Brief

Progressive portrayals in advertising drive long-term brand equity: Ruchira Jaitly, Diageo India CMO

A study published last year stated that Indian advertisements that highlighted progressive gender roles had a positive impact, measured at 32 percent, in short-term product sales and improved the equity of a brand by 51 percent. (Stills from the ad)

Ruchira Jaitly, chief marketing officer, Diageo India, spoke about progressive portrayals in advertising and marketing communications, trends to watch for in 2024, and more.

ED files charge sheet against Vivo India and others in money laundering case

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The ED had claimed that the illicit activities of the four arrested individuals led Vivo India to make illegal gains that were harmful to India’s economic sovereignty.

Dunzo’s woes deepen as November salaries remain unpaid

Moneycontrol had earlier reported that Dunzo was lining up $25-30 million in capital to keep operations afloat, with existing investors likely to put in more money. (Image source: Moneycontrol)

This is despite the company having tied up with OneTap, a revenue financing firm, earlier this year.

Domestic economy is fairly resilient, but exports remain a challenge today: ITC’s Puri

Sanjiv Puri commented on the current status of inflation, stating, "Now we are seeing a situation where commodities are cooling off, but they are still above what they were pre-COVID. A lot of it is related to external factors and the climate emergency, which is also causing its own bit of inflation."

Despite the export hurdles, Sanjiv Puri, Chairman & Managing Director of ITC Ltd, pointed out a shining star in the Indian economy’s performance. “Q2 GDP numbers show our economy’s got game. It’s like a result of the spirit of enterprise here, the fact that people don’t give up, and thanks to some really smart policies over the years,” he says.

United Breweries aims to lead India’s beer boom with entry-level and premium beers

United Breweries shares traded nearly a percent higher at Rs 1,716.65 on BSE at 11:22 am. In the past six months, the firm has given a return of nearly 20% to its investors as against benchmark Sensex which rose more than 10% during the period. (Image source: Moneycontrol)

United Breweries welcomed competition as it helps improve market penetration. He believes the more the number of players entering the beer category, the more people will talk about beer and the category’s penetration will grow.

News18 India’s exit poll coverage tops BARC ratings

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

On the counting day across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana, News18 Rajasthan’s live YouTube stream commanded an exceptional 706k concurrent views, setting a new standard for digital engagement.

Deadline for feedback on Broadcasting Bill extended to January 15

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

The proposed bill streamlines regulatory processes, extends its purview to cover the Over-the-Top(OTT) content and digital news, and introduces contemporary definitions and provisions for emerging technologies.

ICC T20 World Cup gets new brand identity, logo

The strike graphic within the ball mirrors the atmosphere and electric energy experienced in T20Is, with the zig-zag pattern alluding to rising excitement and heart-pounding moments.

The logo, a creative fusion of bat, ball, and energy, symbolises the core elements of T20I cricket. The T20 lettering dynamically transforms into a swinging bat, encapsulated within a ball.