Category: Quantum Brief

34 percent women report doing more household chores than others they live with: IKEA

As part of its ongoing efforts to champion gender equality, the company highlights that 50% of Ingka Group Country CEOs are women, showcasing company's dedication to setting best industry standards when it comes to gender diversity and inclusion. (Representative Image: Jueun Song via Unsplash)

In its recent effort to extend these values of equality and inclusion to a larger community, IKEA partnered with Standard Chartered Bank to launch a year-long association named ‘Prerna initiative’, starting with a webinar series titled ‘Diversity Dialogues’

CARS24 to increase female representation in its workforce by 50 percent in 2024

In addition to initiatives at its corporate headquarters, CARS24 is actively recruiting and training women for frontline roles as well. Currently, CARS24 has openings for various roles including customer experience, operations, marketing, product, front line staff etc. (Image source: Moneycotnrol)

At present, women and LGBTQ individuals constitute less than 20 percent of CARS24’s employee base. This pattern is similar across the automotive industry.

Amazon launches new Alexa feature to celebrate Indian women achievers

Ahead of International Women's Day, Amazon has announced a new Alexa feature to celebrate excellence, contribution, and notable achievements of Indian women from all fields.

Users will be able to find their daily dose of motivation by learning about the inspiring stories and path breaking journeys of women including Priya Punia, Tania Sachdev, Santhosh Yadav, K Prithika Yashini, and Muthayya Vanitha, to name a few.

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards

Tata IPL 2024: JioCinema rolls out a campaign featuring MS Dhoni

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time.

The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

Britannia launches ‘Croissant Pronunciation Expert’ internship program offering Rs. 3 lakh stipend for one day

Through this initiative, Britannia aims to make croissants more familiar and appreciated, potentially accessing a significant market segment within India's diverse culinary landscape.

Within 24 hours of the campaign launch, the brand garnered approximately 25,000 participants through WhatsApp. The campaign, developed by Youngun, a meme marketing agency, targets young adults.

Indian e-commerce space has seen investments of $31 billion in the last 5-6 yrs: Anupriya Acharya of Publicis Groupe

As per Anupriya Acharya, CEO, Publicis Groupe, "We invest heavily on e-commerce, which is almost like anything, anywhere, everything, right? We have invested both globally as well as locally. Even if you look at some of our acquisitions, they are pretty much in the area of e-commerce, data and technology. We also invest a lot in technology and talent."

The CEO of the group says more than 50 percent of the investments in 2023 alone have been on the D2C segment.