Category: Watch Listen

How tech is changing the customer service experience; Media Dialogues with Storyboard18

Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance in conversation with Storyboard18's Delshad Irani.

Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.

Watch what happened when we quizzed Lloyd Mathias, Karthik Srinivasan and Sanket Audhi: Brand Blitz Quiz

Storyboard18’s first edition of Brand Blitz Quiz is getting truly national. Brand Blitz Quiz received over 600 registrations from different corners of India. From Shillong, Bokaro, Thrissur to Tezpur, Surat and Trichy, and from top metros cites in the country, Brand Blitz Quiz is bringing madvertising geniuses from over 80 cities together.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community. This special episode is packed with fun-facts and unheard stories.

Storyboard18 YoungGuns: Less than a week to go!

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Aditya Kanthy, CEO, DDB Mudra Group, CVL Srinivas, country manager, WPP India, Dheeraj Sinha, CEO, Leo Burnett – South Asia and chairman BBH India, David Kohler, chair and CEO, Kohler Co, Amitabh Pande, chief consumer strategy & planning officer, Diageo India share why they’re excited about Storyboard18’s YoungGuns initiative.

Talent and ideas meet tech: Storyboard18 YoungGuns

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Aditi Mishra, CEO, Lodestar UM, Santosh Padhi, CCO, Wieden + Kennedy, Nitin Saini, VP – marketing, Mondelez India, Rana Barua, Group CEO, Havas India share why they’re excited about Storyboard18’s YoungGuns initiative.

Emergence of A.I and its global impact on business; Media Dialogues with Storyboard18

From left to right - M V S Murthy, CMO of Federal Bank; Jagdish Ramaswamy, president & CDO at Hindalco Industries; Leandro Perez, CMO of APAC at Salesforce; Sameer Shetty, head of digital business and transformation at Axis Bank; and Sumeet Bhojani, head of marketing communications at Godrej Interio

Storyboard18’s Delshad Irani speaks with an expert panel of leading business, transformation, and marketing executives to decode effective use cases of AI-led tools across industries.

Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Mark Sinnock, global chief strategy, data & innovation officer, Havas Creative

Mark Sinnock, global chief strategy-data and innovation officer at Havas Creative, offered crucial insights during an interview with Storyboard18’s Shibani Gharat. The discussion covered a range of compelling topics, including the evolving dynamics between advertisers and consumers, the challenges strategy professionals encounter while navigating an ever-changing world, the influence of CMOs prioritizing ROI and data… Continue reading Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more