Watch Listen – Page 5

Mindshare’s Adam Gerhart and Amin Lakhani on the future of the Indian market

Amin Lakhani, CEO, Mindshare South Asia along with Adam Gerhart, global CEO, Mindshare.

Storyboard18 talks to Adam Gerhart & Amin Lakhani of Mindshare about the future of the Indian market and the expectations they’ve set out for the India business of Mindshare.

Elon Musk rebrands Twitter to ‘X’. Here’s why

There might be several legal hurdles for Billionaire Elon Musk's decision to rebrand Twitter as X as companies including Meta and Microsoft already have intellectual property rights to the same letter.

Storyboard18 tells you about the reason behind Elon Musk’s decision to change Twitter’s iconic bird logo and his obsession with the letter ‘X’.

Prashant Pitti on AI impact on travel sector, power of influencers and more

Prashant Pitti, co-founder of EaseMyTrip.

Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.

Meesho’s Vidit Aatrey on brand revamp, regulations influencers and more

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey, Founder and CEO, Meesho talks to Storyboard18 about company’s recent brand revamp, investment in mass media and why regulating social media influencers the right way is the way forward.

Explained: Why OTT content is under scanner

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

Over The Top (OTT) platforms have been given 15 days or two weeks’ time to contemplate the information & broadcasting ministry’s proposal of forming a committee or an additional “layer“ that would review scripts before a show or series is commissioned or goes under production.

Diageo’s Cristina Diezhandino on the big shifts in the alcohol industry

Cristina Diezhandino, global CMO of Diageo. (Image sourced from Diageo website)

Cristina Diezhandino, global CMO of Diageo, talks to Storyboard18’s Delshad Irani about the big shifts in the alcohol industry and the women shaping brands.

Zerodha’s Nithin Kamath on being a celebrity founder, creating content and more

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Nithin Kamath, Founder and CEO, Zerodha talks to Storyboard18 about being a celebrity founder, creating content and why long term thinking is the advice he gives to budding entrepreneurs.

Mastercard’s Raja Rajamannar on AI and its impact on society

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, global CMO of Mastercard talks to Storyboard18’s editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.

Pullela Gopichand on badminton sponsorships, female athletes and more

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, Chief National Coach, Indian National Badminton Team talks to Storyboard18 about the need for more sponsorships to support badminton players, rise of women player in the sport and the role digital media plays in creating awareness about sports in India.

Mondelez turns 75! A look at its growth journey and ad campaigns in India

During its strong seven-and-a-half-decade journey in India, the brand has created a sweet spot in the minds and hearts of consumers across the country with some of the most iconic ads that this country has seen.

Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.