Month: November 2022

FIFA World Cup 2022: Viacom18 Sports kicks off ad campaign – ‘Isse Bada Kuch Nahi’

The FIFA World Cup is the biggest entertainment spectacle in the world. The ‘Isse Bada Kuch Nahi’ campaign brings to life this football fever that will win over everyone in the country and in the world by taking over every form of entertainment. A very cleverly thought out campaign that uses the carnival to give the audience a taste of the exhilaration and celebration that comes along with the FIFA World Cup.

Official broadcaster Viacom18 Sports has launched a campaign, ‘Isse Bada Kuch Nahi’ that fuels the excitement for the ‘World’s Greatest Show’, the FIFA World Cup Qatar 2022.

BYJU’s, Messi and FIFA: What to do and not to do when picking a brand ambassador

The long-term engagement, which began as Lionel Messi embarked on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, was to see him feature in campaigns promoting Byju’s Education For All, Storyboard18 reported.

Edtech major Byju’s got a lot of flak for signing footballer Lionel Messi as its global brand ambassador. Experts weigh in on what factors to consider and mistakes to avoid when selecting a brand endorser.

Amazon Prime goes all out advertising the upcoming India-New Zealand cricket series

As a part of the multi-year partnership, international men’s and women’s cricket matches played in New Zealand across all formats will be available on Prime Video India (Stills from ads)

MPL, Nescafé, Noise, OLX Autos, and Vida have come on board as associate sponsors and brands like AMFI and DBS will advertise during the tournament.

Biz Moves: Bharat Media Group, Gozoop Group, Puretech Digital, Oktobuzz, Filter Coffee Co

Bharat Media Group OOH mandate for financial services company Muthoot Finance; Gozoop Group won the integrated mandate for Chinese technology company Ecovacs Robotics; and Oktobuzz won the digital marketing mandate of Tata Enterprise’s online shopping site Westside. (Representative Image via Unsplash)

Keep up with all the key business wins and account movements.

Bookstrapping: Dungarpur: A Glorious Century by Samar Singh

The rulers of Dungarpur were progressive. For instance, Maharwal Uday Singh (1846 to 1898) worked to stop the practice of female infanticide and Sati, which were extremely common in Rajasthan. He was also an active participant in the social and economic reform of his people. (Image: Amazon)

Here’s a book that focuses on the stories of the last three rulers of Dungarpur. If you are a history buff, do pick this up. Bookstrapping rating: 3 stars.

Throwback: The making of Campa-Cola’s maiden television ad

Kailash Surendranath recalls that in those days, models were seen as stars and advertising was considered as an aspirational profession. After much research and auditioning, Aarti Gupta and Ayesha Durt, Vanessa Vaz, Shiraz Merchant, Sunil Nischol and Salman Khan came on board. (Stills from the ad)

Storyboard18 explains how Salman Khan got his first ad break, why Kailash Surendranath had to dive in the Andamans to shoot the commercial and more. Read on for all the details.

Century-old Luxmi Tea rebrands to Luxmi Estates, aims to put Indian tea on the global map

As a part of the initiatives to bring holistic developments to the estates, the company is trying to bring an end to the practice of growing one crop at the estate which is tea. Luxmi will also focus on using its properties across India and Africa to grow other crops like turmeric, tulsi, ashwagandha and African rose that will complement the business and topline. (Representational image via Unsplash)

Move for better brand positioning and recall. Global strategy and holistic welfare of tea estates are part of the brand makeover. The company plans to spend 25 percent of revenue on promotional activities.

Cannes Lions introduces Entertainment Lions for Gaming

The Entertainment Lions for Gaming will recognise creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.(Representational image via Unsplash)

The new Lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President.

We want to make Biryani By Kilo a Rs 1,000 cr firm in the next 2-3 years: Vishal Jindal

Dum Laga Ke India, The web series will play on digital platforms, which include Disney+Hotstar, YouTube, etc. It will be a four-part series that will tour Bengaluru, Hyderabad, Kolkata, and Mumbai. Achievers from different fields will host the show in each city

In order to achieve this, and to evangelise the brand across the country, Biryani By Kilo is putting together a food and travel show for OTT platforms, that will be hosted by celebrities.