Month: December 2022

CRED takes subversive advertising mainstream. But there’s a flipside to the rise of Credvertising

In hot pursuit of virality, the last few months of 2022 saw brands using various tactics, gimmicks and pranks to garner attention and likes on the internet. The objective is to create curiosity and push consumers to look up for a product or service being promoted. The execution and idea can be a fake fight, meme or bizarre execution that hardly resembles an ad. (Still from the ad)

While there is no defined law on such kind of advertising, ad industry watchdog Advertising Standards Council of India (ASCI) can take suo moto action against the advertisement.

Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon

"GST for all players should be charged on the rake earned by the platform. Otherwise, it becomes extremely unfair because as platforms we are not taking any part of the money brought in by the players or the pool, which gets created. It is like asking a stock broker who has started a trading platform to pay GST on the volume of trading being done on the platform. From all the interactions we’ve had with the government officials and decision making bodies it is clear that they understand the way we operate. If it pans out any other way nobody will survive," says Shivanandan Pare

Shivanandan Pare, Executive Director and Chief Executive Officer – Deltatech Gaming, on the need for regulations in gaming, poker’s popularity, confusion around GST calculation and IPO plans.

Viral CRED Ad: Masked as whacky classified newspaper ads, CRED’s new campaign goes viral

The company's recent campaign features Anil Kumble, Jhulan Goswami, Sunil Chhetri, MC Mary Kom and Viswanathan Anand who are disappointed when they realise that they have been asked to read a simple script telling the viewers that they can pay multiple bills on the CRED app.

The ads are being rolled out in the form of newspaper listings, announcements and apologies. The catch is they barely look like ads except the fact that each listing mentions CRED.

ShareChat’s chief commercial officer Ajit Varghese steps down

He would also be looking at developing the long-term vision and defining the strategic direction of the sales organization in his new role, said an official statement from the television network. Varghese would be reporting to K Madhavan, president and country manager, Disney Star

Prior to this, Ajit Varghese was the global president of WPP-owned media agency Wavemaker.

Digital ad spending in India to touch $21Bn by 2028: Redseer report

Global slowdown due to increasing interest rates, energy crisis etc. has led to new-age companies focusing on profitability and controlling their spending on ad and hence slower growth is expected in FY23.Under the current economic headwinds, the ad market is estimated to grow by 6percent -8percent in FY23. One can’t ignore the fact that of $ 15 Bn spent on advertising in FY22, 53percent went into digital advertisements indicating a growth nested within the overall downturn. (Representational image by Code Ninja via Unsplash)

The report estimates that digital ad spend in India to become 2.5X in next five years to USD 21 Bn, growing at CAGR of 19-21 percent.