Month: December 2022

Simply Speaking (from the FIFA World Cup 2022): Copo Del Mundo – Qatar emerges the winner

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch.

Bookstrapping: In conversation with Yuval Noah Harari, author of Sapiens and Unstoppable Us

Yuval Noah Harari's key themes have been that society has largely been driven by our species’s capacity to believe in ‘fictions’ - that exist in our collective imaginations. In this two-part interview series, we focus on storytelling for parents and storytelling for the C-suite.

Author of bestselling books like Sapiens, Yuval Noah Harari shares his views on everything from smartphones to social media to sugar, in this two-part special series of Storyboard18’s Bookstrapping.

Weekly Shorts: How brands are using hybrid models for influencer collaboration

A long-term influencer and affiliate hybrid campaign gives creators the opportunity to boost impressions, engagement and sales. Followers continue to engage with brands’ posts over a period of time and move through the customer journey with special or discounted affiliate codes. (Representative image via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

‘Om Shanti Om’ to FIFA: The making of brand Deepika Padukone

Though she is yet to win a National Award, Deepika Padukone has won many accolades, including Time magazine naming her in its list of 100 Most Influential People in the World in 2018. She was also selected as a jury member at the prestigious Cannes Film Festival this year. The superstar set up a self-care brand called 82°E recently, and is clearly looking to diversify her brand value.

Some people were made for the headlines. There’s a month to go for the release of ‘Pathaan’, her forthcoming film with Shah Rukh Khan, and until then, there’ll be more and more of Deepika Padukone in the news.

Reliance Consumer Products forays into packaged goods category with brand Independence

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

As Reliance Consumer Products prepares for the national rollout of the brand, the company plans to develop Gujarat as a go-to-market

Netflix’s Srivats TS and boAt’s Aman Gupta on the partnership to launch ‘Stream Edition’

"India is a market that is rich with colour and stories and if we can figure out a way to generate more joy for our members, it's a perfect win-win for both Netflix and boAt and also both of our consumers." - Srivats TS, Vice President, Marketing, Netflix India.

boAt and Netflix also released a 360-degree campaign called ‘Made for India to Keep Watching’

Crypto investing app CoinSwitch reveals new brand identity, logo

The brand new colourful, contemporary but sophisticated colour palette resembles CoinSwitch's core motto — simplicity and inclusion and embodies our vision and the way forward — to become a preferred investment destination for all Indians. (Image source via Twitter - @CoinSwitchCo)

The brand has focused on creating bite-sized information, aided by visuals, enabling users to make data-backed investment decisions.

Indians prefer to learn new languages before traveling to various holiday destinations

Thomas Cook (India) plans to broaden its hotel portfolio to encompass 65 properties by 2025, a significant expansion from its current operation of around 3,000 rooms, with an ultimate target of reaching 5,000 rooms.

As per the 2022 Duolingo Language Report, the majority of Indians feel the need to learn new local languages before travelling in order to embrace and indulge in socio-cultural experience in the most authentic way possible.