Month: December 2022

BYJU’s reportedly in talks with BCCI to exit jersey sponsorship

BYJU's has been making a big splash when it comes to sports. Especially cricket. After taking over from OPPO as jersey sponsors with BCCI, the company also signed a deal with the International Cricket Council (ICC) in 2021 for a period of 3 years as the global partner. The deal was said to be valued at upwards of Rs120 crore. (Image courtesy: News18)

The edtech major has been in the news a lot this year over SRK ads, mass layoffs and getting Lionel Messi on board as ambassador and more.

From CMO to CEO: Unilever’s global CMO Priya Nair in the running for Hindustan Unilever’s CEO position?

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair is currently Unilever’s global chief marketing officer for beauty & wellbeing. If Nair does become top boss, she would also make history as HUL’s first-ever female CEO.

India will see 33 percent rise in paid gamers by 2026: Report

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

According to a recent report by Redseer Strategy Consultants, every second internet user is a gamer in India, and every third transacting user in India is a paid gamer.

What’s next for JioCinema once the FIFA World Cup ends and football fever cools?

"We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated" - Viacom18 Sports CEO, Anil Jayaraj (Image source via Twitter - @Sports18)

As per industry reports, JioCinema is estimated to cross 500 million downloads by the 2022 FIFA World Cup final match.

Pernod Ricard appoints Paul-Robert Bouhier as new India managing director

Paul-Robert Bouhier He has 27 years of experience working internationally in marketing, sales, and general management in a variety of industries and brand corporations. (Image source: CNBC-TV18)

Bouhier will step into the new role from January 2023. According to the French booze mogul, he will modify the firm’s India business strategy, strengthen the organisation and its workforce, and recognise new opportunities for profitable and sustainable business expansion.

Hyatt India’s Amritesh Bakshi tells why hospitality brands need creative freshness

Conceptualized by Animal Advertising, Hyatt India's new commercial showcases how each staff at Hyatt puts themselves in the couples’ shoes to ensure that everything is perfect for their guests on their big day. (Images - Stills from the ad)

Amritesh Bakshi speaks about the making of Hyatt India’s latest ad campaign ‘Perfectly Yours’ and how it communicates with a modern-day couple.

Clutter Breakers: Is outdoor advertising Netflix’s unique superpower?

Netflix has a brilliant advertising and marketing portfolio. There is no doubt about it. Be it social media, indoor or outdoor advertising, Netflix manages to hit the nail on the head every single time. Innovative, creative, attractive, clever and yet simple.

Netflix is known to create eye-catching and clutter-breaking ad campaigns for its shows and movies. Take a look at some of the streamer’s famous outdoor advertising.

Havas Group Chairman and CEO, Yannik Bollore on the future of media and entertainment

"In terms of manufacturers and demographics, we are keeping India in mind because it is going to be the country with the largest population. So, India is a place for huge opportunities among all the regions." - Yannick Bollore, Chairman and CEO, Havas Group. (Image via Twitter - @HavasGroup)

Havas Group’s Chairman and CEO, Yannick Bollore talks about the future of the Group, Elon Musk’s acquisition of Twitter and the impact of negative macroeconomics on business and more.

Shah Rukh Khan’s son Aryan Khan launches premium vodka brand in partnership with AB InBev

D’YAVOL is basically a premium black pearl-filtered vodka brand that would be selling single-estate liquid made from 100% winter wheat. D’YAVOL is being launched in partnership with AB InBev India. “For me, D’YAVOL is an output of creativity, teamwork and tenacity,” says Aryan Khan. Khan says he’s always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft and D’YAVOL fits right in.

Khan has plans to venture into fashion and experiential events under his company