March 2023 – Page 10 – storyboard18

HMD Global’s Sanmeet Singh Kochhar and Adam Ferguson on reviving Nokia for the consumer of today

Sanmeet Singh Kochhar, Vice President - India & MENA at HMD Global and Adam Ferguson, Global Head of Proposition, Partner and Product Marketing at HMD Global

In an exclusive conversation with Storyboard18’s Shibani Gharat, Sanmeet Singh Kochhar, vice president – India & MENA at HMD Global and Adam Ferguson, global head of proposition, partner and product marketing at HMD Global, speak on the love for Nokia brands, its durability, sustainability and long battery lives.

Why are independent advertising agencies aiming to go public?

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

An IPO generates immense reach and recall in a country as diverse as India. However, it is a serious business decision and needs to be handled maturely.

Plagiarism charges, credit hogging in adland sour social media timelines

Ad spats in adland continue. From plagiarism to credit hogging, agencies and brands battle it out on social media. (Representative image by Etienne Girardet via Unsplash)

Adland is no stranger to plagiarism and credit hogging. Recently, Ajay Shukla, ECD, Dentsu Creative has been accused of plagiarism by a former colleague, Diwesh Dishu for an idea that was conceptualised by him at his previous agency Publicis

How are product folks, marketers and designers using ChatGPT in India?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

Given that it’s easy to use, ad-free, not SEO-driven and gives precise answers to queries, initial predictions were that it will replace search engines. In response, search engine giants announced that they will integrate chatbots into their search experience. Google launched its own AI chatbot named BARD. Earlier this week, OpenAI released GPT-4, a new version of the underlying AI technology that powers its viral chatbot.

Havas Creative India appoints Anirban Mozumdar as chief strategy officer

Anirban Mozumdar will lead the strategy function of Havas Creative India. He will work closely with Tarun Jha, Havas Creative India's chief executive officer and Anupama Ramaswamy, chief creative officer, Havas Worldwide India, as well as the leaders of the four creative agencies, Havas Worldwide India (Mumbai/Gurgaon/Bangalore), Havas CX India (Customer Experience), Conran Design Group Mumbai (Branding & Design) and Havas QED (Kolkata). He will also ensure an effective implementation of Havas Group’s Meaningful Brands framework for brand and business solutions.

Anirban Mozumdar is a seasoned brand strategist and consultant with over 25 years of experience in the advertising and branding industry. He began his career in the Leo Burnett network where he worked for over 10 years. In addition to his role in India, he was also a regional lead for P&G Laundry brands based in the Philippines

72 percent Indians love to snack when feeling happy: Godrej report

Another aspect that came up in The India Snacking Report by Godrej Yummiez was the food-mood connection in both genders, revealing that 74 percent women and 70 percent men snack more when they are happy. (Representative image by Mae Mu via Unsplash)

Delhi tops list of cities who snack more when they are happy. Chennai and Hyderabad ranks second amongst cities who snack more when they are happy. 66 percent of people in Bengaluru snack more when they are happy

Lux Cozi signs Vijay Deverakonda as brand ambassador for South India market

Vijay Deverakonda in a still from Lux Cozi's 'Super Feel' ad.

As effect of the partnership, Vijay Deverakonda is also a part of Lux Cozi’s latest TVC titled ‘Super Feel’ catered to the audiences in South India

Tata IPL team Gujarat Titans sign 26 partners ahead of the tournament

Some of the brands that have decided to stay on include Dream11, boAt and Acko. (Representational Image via Unsplash)

Out of the 26 partnerships, 11 partners from 2022 have continued their association with the team, while 15 new partnerships have been signed.

Bite-sized gaming content goes big in India: Brands take notice of growing trend

Brands such as H&M, Pepsi and HP India are recognizing the potential of collaborating with gaming influencers to tap into the booming market and reach their target audiences. (Images via Instagram - @scoutop, @ig_mortal, @soul_regaltos, @payalgamingg)

India’s gaming industry has seen a massive surge in popularity, leading to a growth in bite-sized content.