Month: March 2023

Kotak Mahindra Bank appoints ex-Unilever VP Rohit Bhasin as president and CMO

Rohit Bhasin, who is armed with an experience of more than two decades, started his career at Unilever and took up the role of the area sales manager. Over the years, he held roles in various capacities at the company. His last role was as the global vice president - Ponds. He led the brand’s global business which is Unilever’s flagship beauty brand, and operates in 52 countries. He drove brand strategy, positioning, innovation (NPD), advertising, digital marketing and commerce. He also delivered the brand’s global P&L. (Image source: LinkedIn)

Rohit Bhasin replaces Karthi Marshan and will manage the bank’s marketing, corporate communication and media initiatives.

ShareChat elevates Mousumi Mishra to head of consumer marketing

Mousumi Mishra worked in various marketing roles at large media conglomerates, including Disney-Star and Zee Entertainment, where she played an instrumental role in launching category-leading brands like Star Bharat, ZEE Picchar & Hotstar and re-branding of Star Plus.

In her new role, Mishra would lead brand strategy and management, social media management, and consumer research for both brands.

Is it sensible for Tata’s to discontinue brand Vistara?

While Mumbai’s Chhatrapati Shivaji Maharaj International Airport achieved a milestone in terms of total flight movement, online travel portals like EaseMyTrip and Yatra online reported a major jump in demand over the Diwali weekend. (Image source - still from Vistara ad)

Vistara, which is deemed one of the most premier airlines in India, will discontinue all its flights after Tata Group’s merger with Air India.

BBH India appoints Parixit Bhattacharya as chief creative officer

Parixit Bhattacharya regarding the appointment said, "I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

Parixit Bhattacharya has worked with global brands such as Airbnb, Apple, Adidas, Standard Chartered, Nissan, Time, HSBC, Unilever, Nestle, Red Cross to name a few. His projects have aligned technology, data and creativity and have won him Golds at most global award shows.

Tata Group’s Air India Transformation: Dropping brand Vistara, roping in design and digital

Air India is also working closely with independent marketing agency Gozoop Group for some creative campaigns. Crayons Advertising is also rumoured to be collaborating with the brand. The company hasn't initiated any formal agency pitch yet. (Image via Twitter - @Pilotcareers & @arenajet)

Air India is working with various ad agencies as Tata Group starts the process of consolidating its entire airline business under Air India.

Four-Day Week: Can the Indian ad industry adopt a 4-day work week?

The country's Finance Minister, Christian Lindner, has expressed concern about the potential negative impact on prosperity, particularly in context with the fears of a recession and hiring issues until 2024. (Representative Image: Tungsten Rising via Unsplash)

With a larger shift in view, the four-day work week starts making a lot of sense. But agencies and clients, it seems, are not ready to go from 5-6 to 4 days.

Content creators write books to enhance their personal brands

Currently, non-fiction books are teeming and vibrant. According to multiple reports, the share of non-fiction has gone up 58 percent in the last few years. Publishers observe that readers are picking up non-fiction books more than ever. (Image source - Amazon)

As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.