Month: May 2023

Biz Moves: The Minimalist, mSix&Partners, Garage Group, Social Panga and Scrollin Media win accounts

Creative solutions company The Minimalist has won the digital creative media mandate for Schwarzkopf’s consumer business line. The agency will build and execute social media channel strategy, management of the brand’s social media platforms and create inventive moment marketing solutions for Schwarzkopf At Home brand. (Representative Image: Ralfs Blumbergs via Unsplash)

Keep up with all the key business wins and the account movements.

Gen Z: Evolving careers, monetizing hobbies, and influencing industries with side hustles

Social media is the biggest platform for them to build on their hobbies. It provides a platform for them to pursue their hobbies and passions, build a community for themselves, and earn good money from it. (Representational image via Unsplash)

70 percent of Gen Z fearlessly explores various career fields, adapting as needed. They embrace side hustles, showcasing their hobbies and skills on social media. Chaudhuri identifies two motives: passion pursuit and uncertainty about stable careers. Gen Z seeks fulfillment beyond traditional paths.​

Actors Rana Daggubati and Tabu envision an immersive future for Indian cinema

Artificial intelligence (AI) has already found its way into filmmaking, enhancing visual effects, programming, and more. It not only simplifies processes but also empowers creators to deliver better content.

Rana Daggubati believes entertainment demand will persist as technology enhances content creation and engages audiences with AI in filmmaking, VFX, and programming, leading to better outcomes.​

Bookstrapping: VAJPAYEE: The ascent of the Hindu right (1924-1977)

The book profiles Vajpayee’s early allegiance and later differences with Deendayal Upadhyaya, credited as the founder of the Jan Sangh, to the ultimate puzzle of the latter’s murder, in which Vajpayee himself was considered a suspect

The book talks about Atal’s love for Rajkumari Kaul, which blossomed in Gwalior and continued to old Delhi. Bookstrapping Rating: 3.5 stars

Panelists at Goafest discuss gender bias in advertising and media representation

The one daily soap which shook everybody was Jassi Jaisi Koi Nahi. The character, Jassi is an ugly duckling who is working in a fashion house and she became a character everybody could relate to. Unfortunately, not many such characters have surfaced on television screens. (From left to right: Tarun Katial, Anand Narasimhan, Megha Tata, Anupriya Acharya and Kailashnath Adhikari)

Panelists discuss Indian women empowerment ad; data shows need for significant change.

IPL 2023 on JioCinema clocks record-breaking 1500 Cr plus video views in the first seven weeks

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

This season has been a game-changer in terms of digital concurrency, surpassing the previous IPL record of 18.7Mn viewers set in 2019. Remarkably, more than 13 matches this season have exceeded the peak concurrency benchmark of 18Mn.