July 2023 – Page 25 – storyboard18

Storyboard18 Insider: A startup founder dislikes social media; an agency under performance pressure; and more

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Tony Liao via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

AdPushup becomes only Indian tech solution company to be named as Google’s Premier certified publishing partner

Microsoft detects fake students and school accounts, fake companies or organizations that have altered their firmographic data or concealed their true identities to evade sanctions, circumvent controls, or hide past criminal transgressions like corruption convictions, theft attempts, etc.

As a GCPP Premier Partner, the company will have access to additional benefits and support from the global Google team that is only available to select channel partners.

Makeba trend: Short videos breath life into old songs

While everyone is grooving to the beats of Makeba, did you know that Makeba is actually the name of a person, Zenzi Miriam Makeba. (Images sourced via Instagram and Twitter)

Short videos are breathing life into old songs like Makeba by French artist Jain. Here’s how.

Swiggy forms dedicated team to work on AI

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup. (Image sourced via LinkedIn)

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup.

Cadbury dancing girl to My SRK ad: What’s so khaas about Mondelez’s 75 years in India?

Mondelez India completes 75 years of an eventful journey in India on July 18. It all started with the company launching Cadbury’s Dairy Milk in India in 1948, which has since become a leader in the chocolate category in the country. Storyboard18 caught up with brand custodians Piyush Pandey, Chairman-Global Creative and Executive Chairman-India, Ogilvy; Nitin Saini, Vice-President Marketing, Mondelez India; Shekhar Banerjee, Chief Client Officer and Office Head – West, Wavemaker India; Anil Viswanathan, MD of Vietnam and Southeast Asia, and Sukesh Nayak - Chief Creative Officer - Ogilvy India, to relive the journey of three-quarters of a century by the Indian arm of the global confectionary major. (Stills from the ads)

A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy’s Piyush Pandey and the company’s key executives.

Exec movements at ITC, Mindshare, Godrej & Boyce, Viacom18, and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Diwan Arun Nanda, Shashank Sinha, Sanjiv Puri and Rajeev Jain)

Executive moves in the world of brands and agencies.

Biz Moves: BBH, Havas Worldwide and iProspect

HDFC Ergo General Insurance has brought BBH India on board as the agency-on-record (AOR). The agency will strategize to deliver the brand promise along with building awareness about the company’s products and services among its customers and stakeholders. (Representative image: Max Böttinger via Unsplash)

Keep up with all the key business wins and the account movements.

Chandrayaan-3 launch: News18 platforms post record breaking live concurrent numbers

In June, News18 Network garnered 5.1 billion views on YouTube and Facebook combined and became the preferred choice for viewers seeking news content on digital.

On YouTube, News18 Madhya Pradesh/Chhattisgarh’s digital platform achieved an impressive milestone with 421K live concurrent viewers. In the case of CNN-News18, it garnered 320K live concurrent viewers.

Gameskraft, Nazara, MPL, AIGF and others request govt to reconsider 28% GST on real-money gaming

On the other end of the spectrum, larger players are grappling with losses by implementing as much as 50 percent reductions in marketing expenditures. This is only the beginning, said experts, adding, there will be more pink slips, restructurings and shutdowns. (Representative Image: Michał Parzuchowski via Unsplash)

The GST Council’s decision will “reverse the growth trajectory” of the industry and would potentially have “devastating implications” for MSMEs and startups, founders and industry associations say.

Bookstrapping: Outlive by Dr Peter Attia with Bill Gifford

A poor health span is characterised by cognitive decline, loss of physical function and loss of emotional health. Actions we take to improve health span, which is the vision for Medicine 3.0, will naturally increase lifespan as well. (Image source: Amazon)

In Outlive, the authors Dr Peter Attia and Bill Gifford touch upon the four ‘Horsemen’, characterisation of poor health followed by the myth surrounding the definition of the profession ‘Doctor’.