August 2023 – Page 28

TV advertising midyear report 2023: H1 reflects modest performance, optimism for promising H2

In terms of sectors, like Shah said, in January-June 2023, food and beverage took the top spot contributing 23 percent share of ad volumes, followed by personal care/personal hygiene with a 17 percent share.

Expenditure on advertising and consumer promotion is expected to see a significant surge in the second half of 2023.

Social Panga onboards Rohit Singh as creative director

Previously, Rohit Singh has worked with Publicis and Ogilvy wherein he looked into some key accounts which included Vodafone, Canon, Taco Bell, Philips and Dabur.

At the agency, Rohit Singh will be overlooking creative mandates involving ATL/BTL, digital, production with an integrated approach.

YouTube turns 15 in India, shares top creator trends

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

YouTube India shared five trends that showcase the impact of Indian creators and fans in shaping the digital video landscape and creator economy in India.

ASCI broadens the definition of celebrities in its code, to include social media influencers with high following

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

The ASCI code has a specific guideline for celebrities which requires advertisements featuring celebrities to not violate the ASCI Code, and for celebrities to be familiar with the code in letter and spirit.

Ducati onboards Ranveer Singh as brand ambassador

Ranveer Singh will amplify the Ducati brand across digital and offline marketing channels as well as be a part of unique Ducati experientials.

Ranveer Singh will also join Ducati at various experiential events in India and abroad, namely Bharat GP, MotoGP races in Asia-Pacific region, and World Ducati Week.

Archana Vohra steps down from Meta

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Archana Vohra’s next move remains unknown.

Diageo appoints Varun Koorichh as vice president – marketing

Varun Koorichh, who started his career at Perfect Relations as associate image manager, his innings at PepsiCo began as a management trainee.

With a 15 year experience at PepsiCo, his previous role at the American multinational food, snack, and beverage corporation was marketing director, food service – global customers.

Government busts eight YouTube channels for propagating fake news

These eight YouTube channels had a cumulative count of almost 23 million subscribers. (Representational image by bruno neurath-wilson via Unsplash)

These channels include Yahan Sach Dekho, Capital TV, KPS News, Sarkari Vlog, Earn Tech India, SPN9 News, Educational Dost and World Best News. These channels were thoroughly fact checked by the Press Information Bureau.

Centre mulling increasing filming incentives for global production, says I&B secretary

Chandra said the government received six to seven applications from producers to film in the country under the incentive scheme but expressed displeasure that the initiative was not known to those in the animation and visual effects industry.

The government unveiled an incentive scheme for audio-visual co-production where the Indian co-producer can claim a cash reimbursement of up to 30 per cent on qualifying expenditure in India, subject to a maximum of Rs 2 crore.