August 2023 – Page 38

Emami Agrotech’s Debabrata Mukherjee to join Bata Bangladesh as MD and CEO

Debabrata Mukherjee started his career at Hindustan Lever as area sales manager. Then, he began his journey at Coca-Cola India as sales manager.

Debabrata Mukherjee led Emami Agrotech previously as chief marketing and strategy officer.

Baseline Ventures signs badminton star Prannoy HS

World no.9 Badminton star Prannoy HS.

Prannoy HS is currently ranked 9th in the world and won the prestigious 2023 Malaysian Open. He was also a member of the Indian team that won the historic Thomas Cup last year and he was conferred with the Arjuna Award.

INDIA alliance is a master strategy in political branding, say experts

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

According to experts, the name comes with a tremendous recall and brand loyalty. It is not something that needs to be created but exists in the hearts of voters.

Sun Pharma’s Tarundeep Singh Rana joins Zydus Healthcare as CMO

Tarundeep Singh Rana has also worked with Win Medicare, Hamdard Laboratories and Dr. Reddy’s Laboratories.

At Sun Pharma, Tarundeep Singh Rana was head of marketing and e-commerce, consumer healthcare.

Just because something is legal, does not mean it is ethical: Revant Himatsingka aka the FoodPharmer

The interview also addressed the topic of the onslaught of legal notices that Himatsingka received. He reveals that he tries to be strategic with his timings when he is posting a controversial video in the hopes that lawyers aren’t working. (Image sourced from @TheWholeTruthFoodsYT)

Revant Himatsingka addresses getting legal notices, advocates for local food and questions the legitimacy of Bollywood celebrities who act as health influencers.

Meta, Instagram to introduce labels for AI generated content

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Adding labels to AI-generated content is a good move to inform users of social media platform to avoid misinformation as well as provide safety to user data and patterns.

Apple, Microsoft remain world’s top 2 companies by market capitalisation

Tech giants Apple and Microsoft remained the top two global companies by market capitalisation at the end of July after riding this year's rally in technology shares. (Image sourced from Moneycontrol and CNBC)

Apple last month became the first company in the world to reach a market value of $3 trillion, buoyed by hopes over its expansion in new markets and expectations for more moderate U.S. interest rate hikes.

Salesforce’s Leandro Perez on augmented use-cases of AI in Formula 1

Leandro Perez, VP and CMO, APAC, Salesforce

Leandro Perez, VP and CMO, APAC, Salesforce talks to Storyboard18’s Delshad Irani about the effective use-cases of artificial intelligence in Formula 1.

Zoo Media appoints Vishnu Kanth Gokul BJ as head of sales and partnership

In his new role, Vishnu Kanth Gokul BJ will report directly to Pratik Gupta, founder and CEO, Zoo Media ensuring streamlined communication and alignment with the company's overall objectives.

In his new role, Vishnu Kanth Gokul BJ will be responsible for driving strategic growth and fostering valuable partnerships to further expand Zoo Media’s market presence.

Young investors look for fintech apps with Netflix, Tinder, and Uber-like experience: Angel One’s Prabhakar

Prabhakar Tiwari, chief growth officer, Angel One, talks about the objective behind the campaign, why rural millennials depend heavily on smartphones and what young investors are demanding from fintech apps.

Prabhakar Tiwari, chief growth officer of fintech company Angel One, talks about the genesis of the brand’s campaign, leveraging AI and what young investors want these days.