Month: September 2023

‘Took us 6 years to get 60,000 customers’: Zerodha CEO on life before digitisation

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

The billionaire head of the country’s largest stock broking site, Nithin Kamath, added that digitisation also reduced customer onboarding risk significantly.

MAdtech Point: What will happen when third party cookies get totally deprecated?

Digital advertising is at the crossroads in fixing the ownership for this device. For more than three years, many solutions have been tabled, but a FREE all-purpose device offered scale, which none of the many other owners can match up to. (Representative image by Vyshnavi Bisani via Unsplash)

Digital advertising is at the crossroads in fixing the ownership for “the device” that collects consumer data.

Mercedes-Benz is moving away from discount-led sales: Santosh Iyer, CEO, Mercedez-Benz India

According to Santosh Iyer, the average age of Mercedes-Benz buyers in India has dropped to 38 years from 44, implying a growing preference among younger demographics for luxury vehicles.

Iyer also said that competitors focussed on the lower end of the segment are doing a great job of getting more customers in by offering cars at a more affordable price, who will upgrade to the luxury category in time.

Nilay Chandra moves on from EV-maker Ather Energy

During Nilay Chandra's stint at Ather, he led the growth stage of the brand achieving a 4x growth over last year with a market share increase of 2.5 percent, while driving the category to a 192 percent growth rate.

Nilay Chandra led Ather Energy, as vice president, scooter business head.

Bookstrapping: Good Power – Leading Positive Change in Our Lives, Work, and World by Ginni Rometty

Another big lesson for the youth, which Rometty says in many ways throughout the book, is that a propensity to learn new skills, early in life, is priceless. (Image source: Amazon)

The book ‘Good Power – Leading Positive Change in Our Lives, Work, and World’ by Ginni Rometty, touches upon the concept of ‘power’, how growth and success never co-exist, the potential role of leaders and many more.