Month: September 2023

TRAI releases recommendations on low power small range FM radio broadcasting

TRAI issued a direction dated 02.06.2023 under TCCCPR-2018 to all the Access Providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to register customers' consent digitally across all Access Service Providers and Principal Entities (PE).

After thorough consideration of all comments and counter-comments, along with a comprehensive analysis of the issues, TRAI has now finalized its recommendations.

TRAI initiates pre-consultation on National Broadcasting Policy formulation

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

This initiative aims to address key issues that should be considered in the formulation of the National Broadcasting Policy.

Shah Rukh Khan shines in A23 Poker’s campaign amidst Jawan’s box office success

A23 chose to launch both commercials simultaneously, striking a balance between promotional content and responsible messaging.

Recent celebrity endorsements of gaming ads, like Sachin Tendulkar’s association with Paytm First Game, have faced backlash. However, legal gaming companies in India can advertise across platforms as long as they include proper disclaimers.

Manipal Global Education Services introduces new app – Manipal MedAce; rolls out a campaign

The brand film shall be followed by seven short films highlighting the features of the app, showing how Manipal MedAce is every medical student’s new study buddy for MBBS and PG Entrance Exams prep. (Still from the ad)

A brand film was introduced by 82.5 Communications that traces the everyday lives of medical students across India, accentuated by a jingle, ‘I got you buddy’.

BoAt, BookMyShow and now ShareChat’s Moj: Brands turn their back on Shubh

In the post, Shubhneet Singh shared the image of a distorted India which did not include Jammu and Kashmir, and Punjab. The post read, “Pray for Punjab”. This led to immediate criticism and allegations of his support for the Khalistani movement. The next step was, he deleted the map, and what only read was “Pray for Punjab”. (Image source: News18)

The short-video sharing platform Moj, which is owned by ShareChat has now completely eliminated his music playlist from the platform.

Gatorade partners with tennis player Sumit Nagal

Gatorade Sports Science Institute help athletes optimize their health and performance through research, innovation and education on hydration and nutrition science which is key element for sportspeople. (Image sourced via Firstpost)

Sumit Nagal will be assisted on his recovery and nutrition needs under the guidance of a team of experts at the Gatorade Sports Science Institute (GSSI).

Fun facts about 007, Pierce Brosnan, and Daniel Craig’s swimsuit

So, up until Golden Eye, James Bond did not sport just one watch brand but was seen sporting many brands including the likes of Rolex among others.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about 007, James Bond.

What is interesting about the Ogilvy palindrome logo?

It can be read from both sides. In English, from left to right it reads ‘Ogilvy’ as signed by David Ogilvy himself. However, when read from right to left, it reads the same in Urdu or Persian.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (south zone) episode of the Brand Blitz Quiz. Here’s a story behind the Ogilvy logo for the Pakistani, Bangladeshi and Middle Eastern market.

Zomato rolls out ‘Tips for the kitchen staff’ feature

The entire tip amount will be credited to restaurants (after any tax deductions, if applicable) for distribution among their staff. To be included in the program, restaurant management will be required to sign a pledge to distribute the entire amount among the staff. (Image source: Moneycontrol)

The feature will enable customers to express their gratitude to the restaurant’s kitchen staff.

Myntra’s home category records 50 percent YoY growth; scales offerings ahead of festive season as result

Consumers are becoming more aware of the impact of their spending decisions, with 70 percent believing they can "vote with their dollars" by supporting brands that show good citizenship and Supporting small business owners. (Representative Image: Hanson Lu via Unsplash)

Some of the popular brands associated with Myntra include Bombay Dyeing, Spaces, D’Decor, H&M Home, Starbucks, Anko, Philips, JC Collection, and Ellementary.