September 2023 – Page 18

Josh announces AI-powered captions and hashtags on its app

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

The feature performs real-time analysis of video content, examining themes, landscapes, expressions, and intricate details, providing contextual suggestions to creators.

BGMI announces collaboration with Hardik Pandya

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

This collaboration will soon bring exclusive in-game items inspired by Hardik Pandya’s style and personality, such as outfits, helmets, skins, voice packs and cricket-themed emotes.

YouTube suspends the monetization plan of Russell Brand’s channel

This also leads to the prevention of advertisements being played alongside his videos, where he has a follower count of 6.61 million subscribers on his YouTube channel. (Representative Image: Alexander Shatov via Unsplash, Russell Brand via X)

The move comes after the 48-year-old comedian and actor has been accused of rape, assault and emotional abuse.

D2C brands borrow Rs. 243 crore to meet early ‘end of season sale’ frenzy: Instamojo report

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sachet Loans saw a peak during the pandemic with businesses borrowing a total of INR 252 crores during the 2020-21 period. However, with the growing number of end of season sales, the demand for these sachet loans seem to have persisted.

Red Chillies’ film Jawan battles piracy, Delhi HC takes swift action

The court cracked down on Rohit Sharma, who was selling the film copies via WhatsApp, ordering deactivation of his number, group, and social media pages. Similar actions are anticipated against other group admins. (Image sourced via Instagram- @redchilliesent).

Red Chillies has also employed anti-piracy agencies to identify and report pirated copies on WhatsApp, Telegram, and social media platforms.

Zoo Media wins mandate for Goldmedal Electricals

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron.

AJIO launches new campaign; appoints influencer AiyyoShraddha as Chief Of Small Talk

AiyyoShraddha was a great choice for this campaign by AJIO or should we say AJIOShraddha (J silent)?

The campaign features every office goer’s favourite content creator Shraddha Jain aka AiyyoShraddha. She has been awarded the position of Chief Of Small Talk (COST) at AJIO.

Dentsu’s Posterscope appoints Pallavi Patil ad vice president – strategy

Pallavi Patil will oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.

In her new role, Pallavi Patil will focus on delivering a fresh perspective to the agency’s strategic expertise combined with a blend of innovation to clients in the OOH space.

IPL ecosystem valuation soars to Rs 92,500 crore in 2023 from Rs 87,000 crore in 2022

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

As per a D&P India Advisory Services LLP report, the value of Mumbai Indians stood within the range of USD 410-450 million, making it the most valuable IPL franchise in 2023.

Tata Consumer Products in pole position to win Rs 5500 cr race for Capital Foods

Several multinational and homegrown consumer companies, such as ITC, Hindustan Unilever, Orkla, Nissin Foods, and McCormick, have expressed interest in the sale process. (Image source: Moneycontrol)

Negotiations have been underway to determine the stake that existing shareholders will retain or whether they will exit entirely, with Kotak Mahindra advising TCPL on this matter. The original asking price was almost $1.5 billion (Rs 12,442 crore), but it has since decreased.