Month: September 2023

BCCI signs three-year partnership deal with SBI Life

SBI Life is one of the official partners for the BCCI Domestic and International Season 2023-2026. (Image sourced via X - @BCCI)

The partnership will commence with the upcoming three-match One Day International (ODI) series against Australia, starting September 22.

93 percent of Indian consumers want content surrounding online ads to appropriate: IAS

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Indian consumers are most receptive to ads appearing on social media and shopping websites. When inappropriate content is near ads, brand perceptions are negatively affected.

Cricket, Bollywood, Bharat: What’s driving marketers’ interest in H2 2023?

Brands will ride the wave of national pride, raise awareness about civic responsibilities, and motivate citizens to exercise their voting rights. (Representative Image: CFPhotosin Photography via Unsplash)

As festive season kicks in, marketers will leverage the celebratory atmosphere to boost awareness and consideration, which will reflect in increased advertising spending.

More businesses use WhatsApp now in India, says Meta India VP Sandhya Devanathan

Jio Platforms announced on Monday had announced the launch of the first-ever end-to-end shopping experience on WhatsApp in collaboration with Meta Platforms. Calling it a “global first”, Reliance said in a statement that JioMart on WhatsApp will allow users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalogue, add items to their cart, and make the payment to complete the purchase — all without leaving the WhatsApp chat.

“Globally, I think we have 200 million businesses on WhatsApp, using our WhatsApp business messaging app. So you see this organic behaviour translate to not just users, but also what businesses do on our platform,” Sandhya Devanathan said.

#BlastFromThePast: Punt Creative’s Rohan Naterwalla writes about his all-time favourite ads

As per Punt Creative's Rohan Naterwalla, "As subtle as a bullhorn in a library, the Maharaja was a truly royal global Indian who wasn’t afraid to be naughty. Conceptualized in the 1940s, during an era of literal nation-building and also the image-building of this new nation on the world stage, stood this grand protagonist who was happy to rub shoulders with the best of them."

Rohan Naterwalla, senior creative director and founding member, Punt Creative gets nostalgic while going through his old ad playlist.

Age limit should be imposed for usage of social media: Karnataka HC

The counsel of the microblogging platform argued that the ministry had not informed the users about blocking their tweets and accounts and the platform was forbidden from informing them. (Representative Image: Austin Distel via Unsplash)

The High Court observed that ‘children may be 17 or 18 but do they have the maturity to judge what is or is not in the interest of the nation?’

Adidas launches new ‘3 Ka Dream’ ad campaign ahead of ICC Cricket World Cup 2023

The film brings alive the hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup.

The campaign’s track is sung by the Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside fans.

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Byju’s CEO Mrinal Mohit quits; Arjun Mohan gets a promotion

Arjun Mohan began his career with Rambus Mentor Graphics, HSBC Bank, Tata Services and Titan Company before joining Byju’s and held various roles with his last being chief business officer. Then, he joined upGrad as chief executive officer. (From left to right: Mrinal Mohit and Arjun Mohan)

Mrinal Mohit started his innings at Byju’s in 2014 as senior vice president – business development and strategy.

Elon Musk plans to charge users a monthly fee to access X

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk plans to introduce a monthly fee on Twitter (now X) to combat fake accounts, he said during a live-streamed conversation with Israel Prime Minister Bejamin Netanyahu. Musk aims to monetise the platform and make it an “everything app.”