Month: September 2023

Connected cars witness widespread adoption; likely to account for more than half of PV market in 2023

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

With consumers increasingly opting for technology-equipped cars, all major carmakers in India are redrawing their strategies by rolling out models loaded with hi-tech features.

Sales of Mercedes-Benz’s top-end vehicles led to 54 percent growth in H1: Santosh Iyer

According to Santosh Iyer, the average age of Mercedes-Benz buyers in India has dropped to 38 years from 44, implying a growing preference among younger demographics for luxury vehicles.

The managing director and CEO of the German luxury car maker spoke about the evolving Indian buyer and how a change in demographics and economic shift are leading to further growth.

How Zara and H&M are trying to clean up fast fashion’s messy carbon footprint — are they serious about it

Adidas, Bestseller, and H&M have made investments in the Finnish startup Infinite Fiber Company, which specialises in producing fibres from textile waste, cardboard, and paper. (Representative Image: Francois Le Nguyen via Unsplash)

Fast fashion retailer H&M is all set to sell second-hand clothes at its Regent Street flagship store in UK from October — offering items that are ‘ready to be loved again.’

ISL is getting better every year and youngsters benefit from foreign players coming in, says Sunil Chhetri

This year, the ISL has stepped foot in northern India with the promotion of Punjab into the top tier. Chhetri had some warm words to say about the footballing culture of Bengaluru and how it has flourished in the previous decade. (Image source: News18)

The ISL has been essential in expanding the footprint of footballing fandom in India beyond the traditional hotbeds like Kerala, West Bengal, and the northeastern states of the country.

ITC’s Minakshi Handa: There is a need to embed Generative AI in early stages of creative journey

Minakshi Handa, vice president - marketing, ITC Personal Care, stated, "I think young talent are the ones who are really creating the change. And, we really need to empower and celebrate such change agents. My message to them is, first, be authentic and original. Second is, be brave and take risks. Third I would say collaboration. Because collaborating with others will also enable them."

Minakshi Handa, vice president – marketing, ITC Personal Care, says AI and Generative AI bring value to the table and integrating them in the initial stages of the journey is leading to faster turnaround of creatives.

Fun-facts about Venkatesh Prasad, Javagal Srinath and ‘The OG’ CRED ad

This ad by CRED, called Venkaboys, featuring OG cricket legends Venkatesh Prasad, Javagal Srinath and Maninder Singh was an inspired take on the two famous music bands from the early days, Vengaboys and Boyzone.

Devaiah Bopanna, co-founder, Moonshot and one of the writers of the popular CRED ads shared unheard stories. Listen in.

Did you know? Subway’s recent ad ft. Vishwanathan Anand was inspired by a meme

The ad sees the ever-present dilemma of awkward social interactions and not being able to decide what and how to order at Subway. Vishy Anand is seen sweating copiously, unable to speak a word while thinking of what to order. He gives up and runs for the door, only to hit the glass door and fall.

For the ad campaign, the chess grandmaster was made to do a lot of quirky things, including posting memes.

Cinderella effect: 6 fairy tale advertising trends for a bountiful festive season

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

As consumers look to spend more this festive season, here are the learnings from fairy tales that advertisers can use while leveraging tentpole events and optimising digital strategies to make the brands shine.

BARC plans to charge Rs 15 lakh per annum from broadcasters for Respondent Level Data

In a letter that was released on February 13, the IBDF highlighted that it would make a detailed representation to the parliamentary committee which was headed by Prataprao Jadhav, member of parliament, Shiv Sena. (Representative Image: Erik Mclean via Unsplash)

Like the currency data, Respondent Level Data will also be released every Thursday by 2 PM to subscribers of this data.