Month: September 2023

Why is there a trust issue with Indian online holiday brands

A further 26 percent of respondents were put-off by a previous experience of subpar customer service during travel planning, that left them feeling unheard and unsupported. (Representative Image: Edgar via Unsplash)

According to a survey by social travel marketplace, Alike, 40 percent of respondents found the information on destinations, accommodations, or prices to be misleading, which erodes trust in online holiday brands.

Contextual advertising has boosted CTR by 164 percent: Report

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

The campaign was launched to evaluate the engagement rate during the festive season, covering five major metropolitan hubs, including Delhi, Mumbai, Chennai, Kolkata and Bengaluru. It was executed across a diverse network of over 1,000 websites.

Viacom18 opens its innings as the new home of Indian cricket with three-match ODI Series against Australia

On linear/ offline TV, the series will be aired live on Colors Tamil (Tamil), Colors Bangla Cinema (Bengali), Colors Kannada Cinema (Kannada), Colors Cineplex Superhits (Hindi), Sports18 – 1 SD, Sports18 – 1 HD (English). (Image source: BCCI via X)

Viewers will be able to watch the series in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam for free on JioCinema.

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.

#BlastFromThePast: Pine Lab’s Nikhil Narayanan picks his all-time favourite ads

Nikhil Narayanan, creative head, Pine Labs, shares ads that from the past that are hard to skip even now, and a book that shaped his career. (Image source: Onida via Youtube, The Great Ads via YouTube and Amazon)

Nikhil Narayanan, creative head, Pine Labs, who is a popular voice on social media, also shares with ours readers a note on a book that convinced him to pick advertising as a career.

Apple has ditched the Lightning connector: here’s what it means for you

The European Commission earlier estimated that a common charger will save 11,000 tons of e-waste annually in Europe alone while the tonnes of lightning cables that already owned because of previous iPhones could also add to the waste in the coming years. (Image source:Moneycontrol)

Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.

Mindshare’s Amin Lakhani: AI will not be AI without human intelligence

Amin Lakhani, chief executive officer - South Asia, Mindshare, said, "If you look at the opportunities in India, everything is 2X or 3X of what the global averages are. Therefore, there is massive opportunity, whether it is in classical creative, whether it is addressable creative, whether it is fast moving content, you name it, and there are ample opportunities."

Amin Lakhani, chief executive officer – South Asia, Mindshare, said, “I think AI is a great enabler for what humans can achieve, and process. But, there is no match to human creativity, human emotions, and human connection.”

Pooja Sahgal and Shriram Parthasarathy share insights on creativity and marketing post Covid

Shriram Parthasarathy (left), head - digital media marketing and social media marketing lead - India, at Microsoft and Pooja Sahgal (right), CMO and R&D Head at Raymond Consumer Care

Pooja Sahgal, CMO and R&D Head at Raymond Consumer Care and Shriram Parthasarathy, Head – Digital Media Marketing and Social Media Marketing Lead – India at Microsoft talk about creativity during Storyboard18 YoungGuns.