September 2023 – Page 33

Apple to produce iPhone 15 Plus from next quarter in India; imports to meet festive demand

This reduction can be attributed to the expansion of production in India and the remarkable growth in iPhone order allocation for Luxshare, coupled with advancements in production line automation. (Image source: Moneycontrol)

Apple aims to double its sales in India in the next quarter by offering the new iPhone models and price cuts on existing models.

Diageo, ESG Report: Women make 50 percent of the Executive Committee at the alcobev major

The Reporting Index shares impact across the three key objectives outlined in Diageo’s Society 2030 plan, including pioneering grain-to-glass sustainability, promoting positive drinking and championing inclusion and diversity. (Image sourced from diageo_news via Twitter)

Diageo India released 2023 ESG Reporting Index highlighting progress across Society 2030 goals.

OTTs, e-comm combined giving Meta, Google run for their ad money; Grabbing bigger chunk of digital ad spends

The 7-point checklist helps in evaluating creative work. The Snickers campaign ticks all 7 boxes.

Monopolies or duopolies start losing market share if the competition is big enough and the media industry is no different, say media planners.

WhatsApp launches broadcast tool Channels in 150 countries; Mark Zuckerberg shared the news on his Channel

With Channels, WhatsApp’s goal is to build the most private broadcast service available. Channels are separate from chats, and who you choose to follow is not visible to other followers. It also protects the personal information of both admins and followers, the company said in a statement.

WhatsApp and BCCI partner to launch the Indian Cricket team’s channel ahead of the ICC Men’s World Cup.

LinkedIn introduces new Gen AI features as 73 percent India’s sellers look to increase use of AI

Even global advertising groups like WPP’s GroupM, Omnicom and Interpublic Group advised the brands they handle to follow suit. (Representative image by Souvik Banerjee via Unsplash)

Sellers are welcoming this rise of AI with open arms – 69% of sales professionals worldwide, and an even higher 73% in India, are expecting a surge in AI use in the next six months.

Travel platform Agoda announces partnership with Ayushmann Khurrana

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.(Image sourced from Moneycontrol)

Khurrana’s passion for travel falls in line with the digital travel platform’s objective of supporting travellers see the world for less.

Bharat vs India: Blue Dart rebrands Dart Plus as Bharat Dart

Bharat Dart is a delivery service backed by speed, security and handling with features and benefits like complete visibility on last mile through a robust system and easy payment options.

Blue Dart’s decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers, the company stated in a statement.

Apple event: Take a look at Tim Cook’s cameo in Apple’s latest ad

As part of Apple 2030 and the company’s broader environmental efforts, the company has also ended the use of leather across all of its product lines, announced its first entirely fibre-based packaging for the new Apple Watch line-up and continued to expand the use of recycled materials in iPhones. (Stills from the ad)

Fans were all praise for the ad featuring Hollywood star Octavia Spencer and the tech company’s CEO Tim Cook, as well as the message conveyed

The Minimalist wins the creative mandate for Movin

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As part of the mandate, The Minimalist will offer Movin a wide range of creative communication services, including managing social media channels, brand campaigns, ORM and internal communications.

Netcore Cloud rolls out $1 million accelerator program for Indian D2C startups

Going public is the beginning of a new story for brands. The credibility and trust net will just widen from here, as there is no scope for hiding. The true test of the brand is after the IPO, they say. (Representative Image: Clark Tibbs via Unsplash)

Tailored to foster startups with strong growth prospects, it will aid them in scaling effectively and carving out a robust brand identity.