Month: September 2023

Aditya Birla Group to launch paints business under brand name ‘Birla Opus’

Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. (Image sourced from Moneyconrol)

The current estimated value of India’s decorative paints industry is Rs 70,000 Crore. The paints industry is witnessing double digit growth year-on-year driven by rising consumer aspirations and the government’s push towards ‘Housing for All’.

From cricket fever to digital transformation: Media trends set to dominate H2 2023

SBI Life is one of the official partners for the BCCI Domestic and International Season 2023-2026. (Image sourced via X - @BCCI)

After a modest H1, India Inc. is expected to see momentum in brand and advertising growth, led by the ICC Men’s Cricket World Cup and other big-ticket properties on TV, coinciding with the peak festive season.

TRAI announces consultation paper on regulatory issues for OTT players

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

The TRAI indicated that live content on OTT platforms may be brought under a similar rules and regulations structure as the broadcasting sector.

Tata Group’s market cap surpasses Rs 25 lakh crore

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

After last years’ muted performance, shares of TCS have rallied as much as 16 percent from their April lows as valuation comfort in large IT names attracted investors attention.

Howard Schultz, Starbucks’ former CEO to step down from the board

Howard Schultz is the co-founder of Schultz Family Foundation and emes project llc. His innings at Starbucks began in 1987 as chairman and CEO.

Howard Schultz, whose association with Starbucks dates back to 1987, transformed the small company selling only whole beans to a global coffeehouse chain busy in 86 markets with 36,000 cafes.

AI Threat: 80% DNPA members restrict use of crawlers on websites to train AI models

While ML, Python and SQL continue to dominate current skills requirements in AI; GitHub, PyTorch and Databricks are also beginning to emerge as important skills. (Representative image by Andrea De Santis via Unsplash)

Digital news publishers the world over and in India are jumping into action to safeguard their content against powerful web-crawlers like OpenAI’s GPTBot, which collects data from websites to train its AI models.

Why Tamil Nadu is a special market for Britannia

According to Amit Doshi, Tamil Nadu is a rewarding market for marketers. “They (consumers from the state) want the best from brands. From the quality of content to the quality of products, it’s also a market that rewards you for putting newer experience out there. They are willing to pay a premium if you are experimental. We saw this with Milk Bikis Classic,” he explains. (Images: Stills from Milk Bikis' latest campaigns)

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent market share in Tamil Nadu. The brand is familiar to many generations and that’s the thread Britannia is picking to weave marketing stories for Milk Bikis.

Apple iPhone15 will remain pricey in India but expect discount on older models

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

Contrary to expectations of a price drop, the prices of the Pro models have gone up. However, the price of the basic model is largely unchanged from last year.