September 2023 – Page 36

Nokia licensee HMD Global to launch its own HMD smartphones; Nokia no more?

In 2013, technology corporation Microsoft acquired Nokia’s devices and services business while Nokia shifted its full attention to Networks, stated a media report. (Representative image by Pawel Czerwinski via Unsplash)

HMD Global plans to launch its own HMD-branded smartphones soon. The company’s license agreement with Nokia will most likely end in 2026.

Sanjay Mishra moves on from Marico

Sanjay Mishra started his career at Dunlop India as district manager. He went on to work across Spencers and PepsiCo.

During his stint as COO – India and CEO – new business, Sanjay Mishra was responsible for driving the digital transformation journey and leading its digital-first brands.

Dabur’s Gaurav Burman acquires strategic stake in health start-up Mitsua

The company also has as angel investors including Shivashish Chatterjee and Yuvraj Singh (founders of DMI Finance) and Harpreet Singh Grover (who founded and exited CoCubes). (Image via Unsplash)

Mitsu is a mental health tech start-up offering scientific self-therapy program for eight weeks that helps individuals who feel anxious or depressed build skills for lifelong emotional well-being.

Byju’s undertakes strategic review of all its assets as it looks to focus on core biz, generate cash

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

Byju’s is further considering the sale of some of its other non-core assets to unlock value and manage its debt repayment.

DD Free Dish awards slot to India Daily Live in auction for Rs. 10.62 crore

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

Only satellite channels and companies holding valid permission by the Ministry of Information & Broadcasting can participate in the auction.

Cheil bags creative mandate of TVS X

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The 360-degree mandate, which also includes the launch of the new campaign Thrilletric, includes strategy, planning and creative direction.

70 percent Indian consumers to spend more this Diwali: Study

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The findings of the study reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than 58 percent of Indians consider themselves to be planned shoppers, while almost 45 percent regard brand trust as an important factor in their Diwali shopping decisions.

Month: September 2023