Month: September 2023

Google introduces ‘Limited Ads Serving’ policy to curb misleading ads

Advertisers who did not have an advertising history or a track record of good behaviour could experience their ad impressions being limited, until they caught up and built a track record, Google was quoted saying in a news report. (Representative Image: via Unsplash)

The search giant will now have a ‘get-to-know-you’ period for advertisers it doesn’t know well. Google will also provide a helping hand to advertisers by advising them on how to come up with clear ads.

Regulatory delays prolong legal ambiguity as betting firms continue to openly advertise

The government has mandated the offshore entities in the space to officially register within the country, ensuring transparency and adherence to the 28 percent GST slab. Key compliance areas include the clear display of rules, privacy policies and user agreements on their platforms. Additionally, platforms are required to appoint resident grievance officers, chief compliance officers and nodal contact persons, all based in India.. (Representative Image: Chris Liverani via Unsplash)

Media platforms, celebrities, and sponsors involved in promoting or advertising illegal betting sites continue to face the risks associated with promoting unlawful activities.

This is prime time for India in the global marketplace: David Kohler

David Kohler believes that the Indian consumer has passion and they are courageous. “We love the aesthetic variety that is needed in India. We also see a great appetite for leading edge smart products. Intelligent toilets or smart showers, all of these have been important in a fast-growing segment in India,” he says. (Image source: kohlercompany.com)

India is the only country in the world where Kohler has three experience centres. The brand plans to build more immersive experiences. It is adding 160 showrooms this year, growing its India network to 1,000.

AI threat: Indian news outlets seek balanced way to handle OpenAI’s web crawler to protect content

Indian stakeholders are also in agreement with the regulatory and industry measures suggested by the global media consortium. These include enabling media companies to collectively negotiate with AI model operators and developers regarding the terms of their access to and use of intellectual property, and involvement of consent of the intellectual property rights holders to copy and use content in training data and output. (Representative Image: Levart_Photographer via Unsplash)

The goal is to strike a balance that respects copyright protection, fosters innovation and maintains a free flow of credible news.

PM Modi’s exclusive interview to Moneycontrol: What message does it carry?

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

PM Modi has addressed a diverse audience effortlessly while foregrounding the big strides India has taken under his leadership and the painstaking efforts during India’s G20 Presidency to make a positive difference for people all over the world. With elections on the anvil, his answers also added up to perfect political messaging.

Tata Consumer falls 2% after denying reports of buying Haldiram stake

In an exchange filing, the Tata group company denied the report. "The company is not in negotiations as reported in the above-referred news article,” said Tata Consumer Products in the filing, referring to the report. (Representative Image: Markus Spiske via Unsplash)

Tata Consumer Products surged over 4 percent in the previous session, rising sharply following a report that it was in talks to pick up a 51 percent stake in Haldiram’s

Urban Indians look forward to Diwali but cautious about non-essential spending: YouGov

As per the report, approximately 65 percent of people witness an uptick in their spending during the latter half of the year, people in their browsing stages often spend between 1.5 to 2 months in the research phase. Representational image via Unsplash)

Three in ten urban Indians (31 percent) are likely to spend more than last year during Diwali in 2023.

SBI Life Insurance forays into metaverse

SBI Life’s ‘LifeVerse Studio’ is designed for the users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars.

The company launches LifeVerse Studio to connect and engage with consumers and reshape brand interactions.