Kanika Mittal has also worked at Tata Teleservices and Reebok India.
Month: September 2023
Global news: HSBC picks Omnicom Media Group as its media agency
Following a six-month review, global banking major HSBC selected Omnicom Media Group as its media partner.
Google to allow real-money games on Play Store after implementation of gaming rules
Google is providing a grace period for daily fantasy and rummy apps on Play Store until January 15, 2024, as the year-long real-money gaming pilot is set to end in September.
Online fashion market expected to grow to $35 bn by 2028
According to a report jointly published by Bain & Company and TMRW, a house of brands within the Aditya Birla Group, the category has seen around 30% historical growth, compounded annually, since 2019.
YoungGuns Class Of 2023: Initiative’s Aarathi Bhat and Anjali Nand Kumar
Find out why Aarathi Bhat and Anjali Nand Kumar made it to the YoungGuns class of 2023.
Ashneer Grover: Banning or targeting gaming has become a politically fashionable move
Ashneer Grover, who is the co-founder of BharatPe, says the survival of the gaming industry now hinges on organic growth. In an exclusive interview with Storyboard18, he says, “The gaming industry is a decade old, and the distinction between games of skill and games of chance has already been legally settled in the courts, including the Supreme Court. The only path forward, once approved by the courts, is through legislation…Gaming is not a vice; it has the potential to generate significant employment and government revenue.”
Freedom of speech is fine, it must not cross the line, Sebi chief hits out at finfluencers
Several investigations by Moneycontrol have found these finfluencers associated with broking firms or mutual fund houses, which are SEBI-regulated entities.
Samsung appoints Shirish Agarwal as director – marketing
Shirish Agarwal was the head – marketing communication and brand at Panasonic India.
Oyo India CEO, Europe head quit ahead of planned IPO
Both roles were already transitioned six months ago to Varun Jain, as COO India, and, Gautam Swaroop, as CEO OYO Vacation Homes, respectively, the company said.
Understanding a market is not possible by sitting in air-conditioned rooms in Bombay: Ogilvy’s Piyush Pandey
Legendary ad man Piyush Pandey, who is the executive chairman of Ogilvy India talks about the India-Bharat opportunity, advertising strategy for Bharat and the challenges of penetrating Bharat for companies. He said, “Reaching out is a matter of availability and affordability. In terms of advertising and communication, it would be stupid to do two kinds of communication (one for Bharat and one for India, as marketers differentiate). For years I have been involved with Fevicol, we never did two kinds of advertising.”