Month: September 2023

Anushka Sharma becomes fashion brand W’s brand ambassador

“To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots- a woman who is truly Indian at heart and global in her outlook,” said Anushka Sharma.

The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.

Consumer court orders ITC to pay Rs 1 lakh to man who found one biscuit less in a packet

This partnership will serve as a strategic catalyst for both brands, helping them to expand their market reach and forge a more profound connection with the sporting community.

ITC Limited was ordered by a consumer court to pay Rs 1 lakh in compensation to a consumer who found only 15 biscuits in a 16-biscuit pack. The court ruled in favor of the complainant, citing “unfair trade practices”.

Limca Sportz turns official sports drink for ICC Men’s Cricket World Cup

Limca Sportz has also partnered with 60+ colleges across the country encouraging youth to unleash their inner fitness enthusiast. This will bring together colleges taking the Limca Sportz Yo-Yo Test challenge. The winning teams will get exclusive tickets to watch a World Cup Match. Limca Sportz will enable rehydration during these fitness tests.

Limca Sportz conveys a message of #RukMat (never stop). The campaign revolves around the pack and is supported by multimedia communication, an online platform experience & on ground activations.

Applause Entertainment and Zindagi enter partnership to create South Asian Content

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Sameer Nair and Shailja Kejriwal are known for their contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas.

#BlastFromThePast: Rephrase.AI’s Jay Morzaria’s all-time favourite ads are…

The 80s were the time when the Cola wars had begun. And since then, Pepsi has remained a huge spender in terms of getting some of the most popular faces as brand ambassadors. In this one, they got the 80s poster boy, Michael J. Fox, trying desperately to score points with a beautiful neighbour who has just moved in. (Stills from the ads)

For Jay Morzaria, creative head, Rephrase.AI, the ‘Got Milk’ spot, Fevicol’s ‘Dum Laga Ke Haisha’ ad, and Pepsi’s commercial featuring Michael J. Fox, tickle his creative nerves even after so many years.

Find out which Indian political party got the rights for Billy Joel’s Grammy-nominated song

Almost 10 years ago, Mulayam Singh’s Samajwadi Party had bought the rights to Billy Joel's popular song. To attract young voters, the party chose the American singer’s 1989 hit and adapted it into Hindi ahead of the 2014 general elections. (Image sourced from Moneycontrol)

The Samajwadi Party had bought rights to Billy Joel’s popular song “We didn’t start the fire” and reworked the lyrics in Hindi to promote Mulayam Singh Yadav before the 2014 general elections.

Gameskraft case: SC stays Karnataka HC’s judgment quashing Rs 21,000 cr GST notice

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

In September 2022, a GST intelligence unit issued a show-cause notice to Gameskraft Technology alleging that the company failed to pay Rs 21,000 crore in GST, the biggest such claim in the history of indirect taxation.