Month: September 2023

Gen Z, millennials to account for 75 percent of spending on disruptors by FY28

The report showed that disruptor jewellery brands have redefined the business model. One brand that is scaling up rapidly has positioned itself as a “fast fashion destination” for gold jewellery. With over 17,000 designs and about 1,000 added every quarter, the brand still runs on close to zero finished inventory. (Representative Image: Unsplash)

Gen Z cares about confidence, fun, and well-being, while millennials care more about eco-friendly and self-expressive brands.

Apple loses $200 billion in market capitalisation on China’s iPhone curbs

Mumbai, while second in iPhone purchases, experienced a significant iPhone wave, with over a tenfold increase in 2022. Following closely are Pune, Bengaluru, and Hyderabad, with growth percentages of 198%, 221%, and 132%, respectively, from 2021 to 2022. (Representative Image: Laurenz Heymann via Unsplash)

Apple counts China as its biggest foreign market and global production base. It reported record June quarter sales from China, improving from a decline of 3 percent in March to a growth of 8 percent.

Weekly Shorts: Five influencer-brand strategies for maximizing sales

Engage your audience with interactive challenges or contests related to holiday themes. It helps by encouraging user-generated content and creating a sense of community around your brand. (Representative Image: Volodymyr Hryshchenko via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Is Haldiram’s really worth $10 billion?

The Competition Commission of India had in April approved the demerger of the FMCG businesses of Haldiram Foods International Private Limited and Haldiram Snacks Private Limited into a newly created entity called Haldiram Snacks Foods. (Image source: Moneycontrol)

On September 6, reports suggested that Tata Consumer Products was in talks to buy a 51 percent stake in Haldiram’s but was not comfortable with the $10 billion valuation that Haldiram’s had sought. Both companies have since denied being in talks.

The iconic iPhone X will ride into the sunset this month — here’s a look at the game-changer

By today's iPhone standards, the iPhone X feels antiquated — its 5.8-inch screen is smaller than the 6.1 inch on the base model from the current generation, and the A11 Bionic chip, the most powerful smartphone chip in its heyday, can just about keep up with iOS 16. (Image source: Moneycontrol)

On September 12, 2017, Apple CEO Tim Cook unveiled the iPhone X, a groundbreaking device that introduced features like the notch and Face ID. While it may feel dated today, it was a pivotal moment in iPhone history, setting the stage for future innovations. Apple has decided that the iPhone X will no longer run the latest version of iOS.

Viacom18 becomes Indian Super League’s exclusive media rights holder

The 10th season of the Indian Super League (ISL) will kick off on September 21 at the Jawaharlal Nehru Stadium, Kochi, with a clash between Kerala Blasters FC and Bengaluru FC. (Image source: News18)

Viacom18 will be the exclusive media rights holder for ISL across digital and linear TV platforms. The telecast will be available for football fans in multiple languages and will also be streamed free on JioCinema.

GroupM collaborates with SeenThis to cut digital ad carbon emissions

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

Monk Entertainment expands footprint in South India, onboards former core team of Fabsquad Media

Armed with proficiency in four key South Indian languages (Telugu, Tamil, Malayalam and Kannada), the newly recruited team will ensure a strong presence for the company in those markets. (L to R: Aishwarya Gunjal, Viraj Sheth, Aju Philip)

Aju Philip will now be looking after the creator program and Aishwarya Gunjal will be looking into the business operations in the south division.